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# Tourism Marketing Consulting

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## Sitemaps

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## Posts

- [FIR #31: Bring Back The Tourists!](https://tourismmarketingconsulting.com/fir-31-bring-back-the-tourists/) - Chris Christensen, our CEo, was a guest on this week's episode of the For Immediate Release podcast - FIR #31: Bring Back The Tourists! Topics included crisis management communications for destination. We look at some good and bad examples. The panel included: BloggerBridge CEO Chris Christensen (who also hosts the Amateur Traveler podcast), Voce Communications Senior
- ["Influencer Marketing" – Passport Travel Marketing & PR Podcast #030](https://tourismmarketingconsulting.com/influencer-marketing/) - With discuss working with bloggers with Keith Jenkins from iambassador, one of the first blogger run agencies. Keith Jenkins founded iambassador and began offering social media marketing and digital content services in 2011. Keith is also the Founder and Publisher of the Velvet Escape luxury travel blog. He has visited more than 80 countries across six
- [Influencer Marketing – Passport Travel Marketing & PR Podcast #034](https://tourismmarketingconsulting.com/influencer-marketing-2/) - Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His blog Everything Everywhere has won numerous awards, including being named
- [Is Your Influencer Marketing Still Legal? - Passport Travel Marketing & PR Podcast #039](https://tourismmarketingconsulting.com/is-your-influencer-marketing-still-legal/) - Interview with Kerry O’Shea Gorgone from MarketingProfs about updates to the FTC guidelines for working with influencers. Kerry O’Shea Gorgone designs premium MarketingProfs training products for individual marketers and corporations at MarketingProfs. She’s also a speaker, writer, attorney, and educator. She holds an MBA from Bentley University, and graduated first in her class from Suffolk University Law
- [Who to Invite for a Press Trip... with help from BloggerBridge.com](https://tourismmarketingconsulting.com/who-to-invite-for-a-press-trip-with-help-from-bloggerbridge-com/) - We have had two different companies use BloggerBridge recently to plan a press trip for bloggers and other influencers and I thought that explaining what they did and how they did it could be useful for other destinations or companies. There are a number of things to think about when you are planning a press
- [Affiliate Marketing – Passport Travel Marketing & PR #020](https://tourismmarketingconsulting.com/affiliate-marketing/) - Interview with Jeannine Crooks from Awin about how destinations and travel brands can use affiliate marketing. Subscribe: Android | Email | RSS As the Client Services Manager with Awin US, Jeannine Crooks works closely with many of their largest programs such as Viator, Etsy, eBags, and Lonely Planet. She is a frequent speaker at numerous events including Affiliate Management Days, TBEX
- [Should You Hire an Instagram Marketing Service?](https://tourismmarketingconsulting.com/should-you-hire-an-instagram-marketing-service/) - Whether you are a company or a blogger, you probably have a lot of things to do. A difficult but important question is when should you outsource some of what you are doing, in this case to an Instagram Marketing Service. Stalled Instagram Growth For me, the question was what to do about instagram. A lot of
- [Reaching Bloggers - Getting The Word Out With Opportunities](https://tourismmarketingconsulting.com/problem-you-need-help-getting-the-word-out/) - AirBerlin wanted to take 5 bloggers on a press trip to Düsseldorf. JayWay Travel has an apartment in Prague they can let bloggers stay in. Great. So now what? Solution Even when you have something great to offer you still have to get the word out. So you work with a PR firm or you
- [Bloggers - Updating Your Schedule the Easy Way](https://tourismmarketingconsulting.com/bloggers-updating-your-schedule-the-easy-way/) - Last Summer my wife and I and planned a trip to Washington D.C. We bought our airline tickets and the next day I received an email from a BloggerBridge customer that wanted to know if I wanted to take a guided tour of the Air and Space Museum in exchange for a blog post. I
- [Message Templates - Save Time When Contacting Bloggers](https://tourismmarketingconsulting.com/message-templates-save-time-when-contacting-bloggers/) - One of the companies using BloggerBridge.com had a number of people interested in a new opportunity which they posted last week. They found themselves sending some of the same information over and over again to different bloggers. Messages like: "Hey, looks great we would love to have you join us and here are the details..." or "It
- [Why I Ignored Your Press Release - A Blogger Perspective](https://tourismmarketingconsulting.com/why-i-ignored-your-press-release-a-blogger-perspective/) - In addition to running BloggerBridge.com, I have an award winning travel blog and podcast called Amateur Traveler, this post is written from the viewport of the 11 years I have spent as a travel blogger. This is not one of those posts that complains about the quality of PR pitches that I get. Don't get me
- [15 Tips for Choosing Bloggers to Work With](https://tourismmarketingconsulting.com/15-tips-for-choosing-bloggers-to-work-with/) - Earlier this year I was working with the agency for Airberlin to help them pick bloggers for a specific FAM trip to Germany. This is a service we offer now at BloggerBridge.com but, It seemed like others might be interested in what sort of things I look for when looking for bloggers. Background Airberlin was organizing
- [Vetting Influencers - Passport Travel Marketing & PR Podcast Episode 7](https://tourismmarketingconsulting.com/passport-vetting-influencers/) - Interview of Dalene Heck from Hecktic Media about how to choose the right influencers for a campaign. Break out your spreadsheets, and let Dalene add some rigor to the process. Subscribe: Android | Email | RSS Dalene and Pete Heck run Hecktic Media Inc. which works with some of the world’s best new media talent to create highly influential and
- [Working with Bloggers - Defining Goals](https://tourismmarketingconsulting.com/working-with-bloggers-defining-goals/) - Step one of working with content creators (bloggers, podcasters, photographers, videographers, etc) is to decide what you are trying to accomplish. In this video Chris Christensen from BloggerBridge.com talks about different factors you should consider before looking for content creators to work with. I'm Chris Christensen from BloggerBridge.com and today we're talking about working with
- [Working with Bloggers - Before the Press Trip](https://tourismmarketingconsulting.com/working-with-bloggers-before-the-press-trip/) - In this video Chris Christensen from BloggerBridge.com talks about assembling a team of content creators for a press trip. How to set expectations and what the advantages are of a diverse set of content creators. I'm Chris Christensen from BloggerBridge, and we're talking about engaging content creators or bloggers. Today, we're going to talk about
- [Working with Bloggers - During the Press Trip](https://tourismmarketingconsulting.com/working-with-bloggers-during-the-press-trip/) - In this video Chris Christensen from BloggerBridge.com talks about assembling a team of content creators for a press trip. How to set expectations and what the advantages are of a diverse set of content creators. I'm Chris Christensen from BloggerBridge, and we're talking about working with bloggers. And today, we're going to talk about Press
- [Working with Bloggers - After the Press Trip](https://tourismmarketingconsulting.com/working-with-bloggers-after-the-press-trip/) - In this video Chris Christensen from BloggerBridge.com talks about what to do after a press trip. Getting the most out of the opportunity means good follow up with by both the DMO and the content creators. I'm Chris Christensen from BloggerBridge and we're talking today about working with bloggers. Specifically, what to do after the
- [Working with Local Bloggers](https://tourismmarketingconsulting.com/working-with-local-bloggers/) - In this video Chris Christensen from BloggerBridge.com talks about working with local content creators. I'm Chris Christensen from BloggerBridge, and we're talking how to work with bloggers. Today I want to talk about working with local bloggers. It might be that there are content creators -- bloggers, videographers, photographers -- who are near you right
- [Working with the Drive-By Blogger](https://tourismmarketingconsulting.com/working-with-the-drive-by-blogger/) - In this video Chris Christensen from BloggerBridge.com talks about working with bloggers who you didn't invite. I'm Chris Christensen from BloggerBridge. We're talking about engaging with bloggers and I want to talk about the drive-by blogger. This is the blogger who is coming to your destination, who is coming to your town, who is staying
- [Working with Bloggers - Introductions](https://tourismmarketingconsulting.com/working-with-bloggers-introductions/) - In this video Chris Christensen from BloggerBridge.com talks about how to get off on the right foot with content creators I'm Chris Christensen from BloggerBridge and we're talking about working with bloggers. Today I want to talk about introductions. As you're looking to work with bloggers, think about the introductions, as they should be thinking
- [Get Started Working with Bloggers](https://tourismmarketingconsulting.com/get-started-working-with-bloggers/) - This is the year you are going to start working with bloggers and other influencers, at least that was your New Year's resolution... of course that was last Year's resolution also. The problem is where do you start? Let me propose a simple way to get started. Before The Chase Begins When I was a
- [Problem: You Have Limited Travel Budget but You Don’t Know Who is Nearby](https://tourismmarketingconsulting.com/problem-you-have-limited-travel-budget-but-you-dont-know-who-is-nearby/) - When we created BloggerBridge, we created it to make our lives easier and yours. We kept running into a series of problems and thought, there must be a better way. Problem: You Have Limited Travel Budget but You Don’t Know Who is Nearby The email invited me to visit their resort this weekend. That all
- [Newspaper Travel Editors – Passport Travel Marketing & PR Episode 5](https://tourismmarketingconsulting.com/passport-newspaper-travel-editors/) - Subscribe: Android | Email | RSS Interview of Spud Hilton of the San Francisco Chronicle about the shrinking world of newspaper travel editors. Spud Hilton is the Travel Editor of the illustrious The San Francisco Chronicle, where he has written about, reported on and been hopelessly lost in destinations on six continents. While many media outlets are publishing less and
- [Running Great Press Trips -  Passport Travel Marketing & PR Podcast Episode 8](https://tourismmarketingconsulting.com/passport-running-great-press-trips/) - Interview of Angie Orth from Angie Away Media about running great press trips: What to do before the trip, during and after the press trip Is a press trip the right thing to accomplish your goals Subscribe: Android | Email | RSS Angie Orth is works both sides of the media fence as a freelance publicist, journalist, digital strategist, travel
- [Analytics – Passport Travel Marketing & PR #021](https://tourismmarketingconsulting.com/analytics/) - Interview with Christopher Penn about how destinations and travel brands can make better business decisions by understanding their analytics. Subscribe: Android | Email | RSS Christopher S. Penn is Chief Innovator of Brain+Trust Insights and an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped key fields in the marketing industry such as
- [MICE – Passport Travel Marketing & PR Podcast #028](https://tourismmarketingconsulting.com/mice/) - Interview with Justin G. Beale from The Main about MICE (Meetings, Incentives, Conferences, and Exhibitions). Justin G. Beale is the Director of Sales & Marketing for The Main in downtown Norfolk, Virginia, a mixed-use, entertainment, meeting, dining, hotel and conference center. He is responsible for overseeing both Transient and Group Sales, coordinating marketing and PR efforts
- [Problem - You Need Good Content - How Bloggers / BloggerBridge.com Can Help](https://tourismmarketingconsulting.com/problem-you-need-good-content/) - When we created BloggerBridge, we created it to make our lives easier and yours. We kept running into a series of problems and thought, there must be a better way. Problem: You Need Good Content He worked for a well-known travel company, he worked with their partners and he had a problem. Google had changed
- [10 Ways that BloggerBridge makes your life better for a DMO](https://tourismmarketingconsulting.com/10-ways-that-bloggerbridge-makes-your-life-better-for-a-dmo/) - 1) You know that you need more content for your website but content takes time to create. BloggerBridge.com will help you contact local bloggers who know about your destination. Don’t go it alone, find local allies. 2) You don’t have a huge budget to be flying in writers, bloggers, photographers. Wouldn’t you want to know
- [Where BloggerBridge Bloggers are Located Now or In the Future](https://tourismmarketingconsulting.com/where-bloggerbridge-bloggers-are-located-now-or-in-the-future/) - I was curious. We have been tracking the locations of hundreds of the thousands of bloggers in BloggerBridge for a while now. Probably the number one way that most connections are currently made in BloggerBridge is by companies that are watching for bloggers coming to a specific city. But, I wondered, where are the bloggers and where are
- [Manipulating Lists in BloggerBridge.com](https://tourismmarketingconsulting.com/manipulating-lists-in-bloggerbridge-com/) - BloggerBridge.com supports creating lists of bloggers for easy later reference, reuse or exporting. This video shows how to create a list and populate it from a blogger search. It also shows how to then resort that list by some other criteria.
- [Campaign Tracking in BloggerBridge (video)](https://tourismmarketingconsulting.com/campaign-tracking-in-bloggerbridge-video/) - One of the most requested features from companies using BloggerBridge has been the ability to track how many page views the various blog posts being written for them or about them by bloggers are getting. Companies want to see this data today but also want to track it a month from now, six months from
- [Content for TV and Airlines - Passport Travel Marketing & PR Podcast #038](https://tourismmarketingconsulting.com/content-for-tv-and-airlines/) - Interview with Augusto Valverde about creating content for distribution via TV and via Airlines. Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created Global Child, the first world travel show that uses social media and experiences to share life lessons. Global Child launched to
- [Social Media Marketing - Passport Travel Marketing & PR Podcast #037](https://tourismmarketingconsulting.com/social-media-marketing/) - Interview with Andrew Hickey from Scott's Cheap Flights about Social Media Marketing. With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales. Hosts: Leif Pettersen of Leif
- [Crisis Planning and Communications  Passport Travel Marketing & PR Podcast #036](https://tourismmarketingconsulting.com/crisis-planning/) - Interview with Pete Brooks from North Myrtle Beach CVB and Andy Windham from Crawford Strategy about Crisis Planning and Communications. Subscribe: Android | Email | Google Podcasts | RSS Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of
- [Email Marketing – Passport Travel Marketing & PR Podcast #035](https://tourismmarketingconsulting.com/email-marketing/) - John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes. His work has been profiled by Forbes, CBS Evening News, The
- [Podcasting – Passport Travel Marketing & PR Podcast #033](https://tourismmarketingconsulting.com/podcasting/) - Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns. Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes
- [Using Video – Passport Travel Marketing & PR Podcast #032](https://tourismmarketingconsulting.com/using-video/) - Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to use video for Destination Marketing. Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this episode will also use China. As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the
- ["Food Tourism and Creativity" – Passport Travel Marketing & PR Podcast #031](https://tourismmarketingconsulting.com/food-tourism/) - We start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination's food tourism scene and then talk about encouraging creativity in general. Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA. Prior to joining the Tourism Board, Harris
- [What do Travel Bloggers Charge for Posts - survey results](https://tourismmarketingconsulting.com/what-do-travel-bloggers-charge/) - At a recent TBEX travel blogger conference I attended a session called "Can We Talk About Rates" where there was some frustration because people expected to learn what bloggers were charing for sponsored posts... but they didn't have that data. So... I volunteered that I would run some survey to collect and share that data with
- ["Honestly, it's not for everyone" – Passport Travel Marketing & PR Podcast #029](https://tourismmarketingconsulting.com/nebraska-tourism/) - Interview with John Ricks from Nebraska Tourism talking about their new and refreshingly honest campaign "Honestly, it's not for everyone". John Ricks is the Executive Director for the Nebraska Tourism Commission where he is responsible for attracting, selling, and overseeing the development, implementation and coordination of the state’s tourism efforts. John and the marketing team develop
- [Chinese Tourism Market – Passport Travel Marketing & PR Podcast #027](https://tourismmarketingconsulting.com/chinese-tourism-market/) - Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to attract Chinese tourists. As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad. Having spent seven
- [Marketing to Gen Z – Passport Travel Marketing & PR #026](https://tourismmarketingconsulting.com/marketing-to-gen-z/) - Interview with Simon Armstrong about Marketing to Gen Z travelers. Simon Armstrong was born in York, United Kingdom and grew up in the Northern English Counties of Yorkshire and Lancashire before studying at the University of Liverpool and University of Central Lancashire. Following his graduation, Simon worked as a Sports Journalist at the Press Association,
- [Black Travel – Passport Travel Marketing & PR #025](https://tourismmarketingconsulting.com/black-travel/) - Interview with Sarah Enelow-Snyder about Black Travel and the Black Travel Movement. Raised in rural Texas, Sarah Enelow-Snyder is a former guidebook writer and Fulbright Scholar, currently assistant editor at Skift covering the black travel movement and other tourism news. She loves storytelling, genealogy, and researching the Great Migration, of which she’s a descendant. Subscribe: Android
- [Over Tourism – Passport Travel Marketing & PR #024](https://tourismmarketingconsulting.com/over-tourism/) - Interview with Jiri Duzar and Michaela Claudino from Czech Tourism about Over Tourism. For more than 5 years Jiri Duzar has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns, content creation, and web and mobile apps development. He also builds and executes digital, influencer &
- [Destination Marketing – Passport Travel Marketing & PR #023](https://tourismmarketingconsulting.com/destination-marketing/) - Interview with Ajay Date from Tourism Portland about Destination Marketing. Subscribe: Android | Email | RSS Ajay Date is Vice President of Marketing for Travel Portland where he is responsible for overseeing the organization’s brand strategy and consumer marketing efforts across advertising, digital and content. Ajay has more than 20 years of experience in brand
- [Online Travel Editor – Passport Travel Marketing & PR #022](https://tourismmarketingconsulting.com/lonely-planet/) - Interview with Trisha Ping about how destinations and travel brands can better work with an online travel editor. Subscribe: Android | Email | RSS Trisha Ping is Lonely Planet’s Destination Editor for the Eastern US, coordinating content for 33 states. Prior to joining Lonely Planet, she worked in editorial for more than 10 years, most
- [Mobile Apps – Passport Travel Marketing & PR #019](https://tourismmarketingconsulting.com/mobile-apps/) - Interview with Ben Guttmann from Digital Natives Group about how to create a mobile app for today's mobile consumer. Subscribe: Android | Email | RSS Ben Guttmann is co-founder and partner at Digital Natives Group, an award-winning, NYC-based digital marketing agency. Digital Natives' works include a diverse and celebrated portfolio of projects for major brands including I Love NY, the NFL,
- [Hashtags – Passport Travel Marketing & PR #018](https://tourismmarketingconsulting.com/hashtags/) - Interview with Ciaran Blumenfeld from Hashtracking about how to and how not to use hashtags to promote your business in social media. Subscribe: Android | Email | RSS Ciaran Blumenfeld is a creative entrepreneur & social spirit guide. She is the CEO & founder of Hashtracking.com, a social media analytics service that offers insight into hashtags on Twitter and Instagram. She's
- [Instagram – Passport Travel Marketing & PR #017](https://tourismmarketingconsulting.com/instagram/) - Interview with journalist and influencer Jennifer Weatherhead Harrington about how to and how not to use instagram to promote your business. Subscribe: Android | Email | RSS With a background in journalism, fashion and beauty, Jennifer has traveled to over 60 countries and her byline has appeared in ELLE Canada, HELLO!, FLARE, FASHION, Metro News, Tiny Atlas Quarterly, Travelzoo.ca, jetsetter.com, Style
- [Welcoming Disabled Travelers – Passport Travel Marketing & PR #016](https://tourismmarketingconsulting.com/disabled-travelers/) - Interview with travel blogger and writer Cory Lee about how destinations and travel companies can better tap into the market of disabled travelers. Subscribe: Android | Email | RSS Cory Lee was diagnosed with Spinal Muscular Atrophy at the age of two, but that certainly has not diminished his desire to travel – wheelchair and all. He has traversed six continents
- [2018 Travel Marketing and PR Survey Results](https://tourismmarketingconsulting.com/2018-travel-marketing-pr-survey-results/) - At the end of December we put out a simple question to our list of travel marketing & PR people. It had only 5 questions: What did you do less of in 2017 than you did in 2016? What did you do more of in 2017 than you did in 2016? What will you do less of
- [Super Bowl - Passport Travel Marketing & PR #015](https://tourismmarketingconsulting.com/super-bowl/) - Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018. Subscribe: Android | Email | RSS Leah Shah is the director of public relations for Visit Houston and Houston First Corporation.
- [2017 / 2018 Travel Marketing and PR survey](https://tourismmarketingconsulting.com/2017-2018-travel-marketing-pr-survey/) - As you wrap up with 2017 and plan for 2018, we at the Passport Travel Marketing and PR Podcast / BloggerBridge.com want to hear from you. Specifically we are looking to hear from people in Travel Marketing and/or Travel PR. We are conducting a survey about 2017 and 2018 and how the industry is changing and yes we will share
- [Pure Michigan - Passport Travel Marketing & PR #014](https://tourismmarketingconsulting.com/pure-michigan/) - Interview with Nick Nerbonne from the award winning Michigan Economic Development Corporation about why they have been punching above their weight class in social media. Subscribe: Android | Email | RSS As Digital Media Director, Nick Nerbonne manages social media and other digital marketing efforts at the Michigan Economic Development Corporation. When he’s not highlighting economic development projects or promoting
- [Virtual Reality - Passport Travel Marketing & PR #013](https://tourismmarketingconsulting.com/virtual-reality/) - Interview with David Brodie talking about the use of Virtual Reality in the Tourism space. David and his team were one of the first agencies to use the technology to promote travel and tourism. Subscribe: Android | Email | RSS David Brodie is a Senior Vice President & General Manager with Citizen Relations an award-winning global communications firm. David Brodie
- [Regional Tourism - Passport Travel Marketing & PR Podcast Episode 12](https://tourismmarketingconsulting.com/regional-tourism/) - Interview of Sheila Scarborough talking about working with regional tourism boards and local CVBs and Chambers of Commerce to promote tourism. What can you do with a smaller budget but a little creativity. Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. Along with Leslie McLellan, she's part of the
- [Twitter Chats – Passport Travel Marketing & PR Podcast Episode 11](https://tourismmarketingconsulting.com/twitter-chats/) - Interview of Andrew Hickey about Twitter Chats. Twitter Chats are popular with travel companies and we look at detail what they are, and when and how to use them effectively. Subscribe: Android | Email | RSS We debate, or at least discuss, what a twitter chat is worth and what a tweet is worth. We discuss why companies work with influencers
- [Working with Destinations - Passport Travel Marketing & PR Podcast Episode 10](https://tourismmarketingconsulting.com/working-with-destinations/) - Interview of Andy Levine from DCI about Working with Destinations. Subscribe: Android | Email | RSS Andy Levine has been with DCI (Development Counsellors International) since 1991. He is the son of founder Ted Levine, who started the company in 1960, and was thus introduced to the world of economic development and travel marketing pretty much at birth. He enjoys
- [Pinterest -  Passport Travel Marketing & PR Podcast Episode 9](https://tourismmarketingconsulting.com/passport-pinterest/) - Interview of Louise Cottrell from TravelPinners.com about Pinterest: What is Pinterest? When would I want to use Pinterest Pinterest as a search engine, not a social network Getting ready for Pinterest Getting started with Pinterest and automation Get a free month of tailwind Subscribe: Android | Email | RSS Louise Cottrell is the founder of TravelPinners.com, where she offers her
- [PR Agency Life - Passport Travel Marketing & PR Podcast Episode 6](https://tourismmarketingconsulting.com/passport-pr-agency-life/) - Interview of Angela Berardino from Turner PR about PR agency life in the travel space: retention and training, crisis management, client management and creativity. Subscribe: Android | Email | RSS Angela Berardino is a Chief Strategy and Integration Officer at Turner PR, where she oversees strategic public relations, brand collaboration and digital integration oversight for domestic and international tourism offices,
- [Airline Magazines - Passport Travel Marketing & PR Episode 4](https://tourismmarketingconsulting.com/passport-airline-magazines/) - Subscribe: iTunes | Android | Email | RSS Interview of Sarah Elbert of Delta Sky magazine about the world of airline magazines. Sarah Elbert is the executive editor of Delta Sky magazine, the most-read in-flight magazine in the world, with 5.8 million monthly readers. She assigns and edits feature stories on travel destinations, compelling businesspeople, trends and is responsible for the magazine’s
- [Content Marketing - Passport Travel Marketing & PR Episode 3](https://tourismmarketingconsulting.com/passport-003-content-marketing/) - Subscribe: iTunes | Android | Email | RSS Interview of Michael Collins of TravelMedia.ie about creating a content marketing strategy in the travel space. TravelMedia.ie is a specialist travel PR, marketing, events, social media and communications company - working with tourist boards, airlines, tour operators, travel agents and other travel specialists, exclusively in the Irish market. Michael has worked in the travel
- [Hotel PR Today - Passport Travel Marketing & PR Podcast Episode 2](https://tourismmarketingconsulting.com/hotel-pr-today/) - Subscribe: iTunes | Android | Email | RSS This episode of the Passport Travel Marketing & PR podcast features an interview with Allison Sitch from Marriott about hotel PR: what it is like today and how it has changed. Allison currently leads the public relations strategy for the hotels of the Americas. Focused on supporting
- [Social Media Marketing - Passport Travel Marketing & PR Podcast Episode 1](https://tourismmarketingconsulting.com/social-media-marketing-passport-travel-marketing-pr-podcast-episode-1/) - Subscribe: iTunes | Android | Email | RSS This first episode of the Passport Travel Marketing & PR podcast features an interview with Tim Anderson of Marginal Boundaries about social media marketing and creating a social media strategy in the travel space. Tim works as a brand consultant, advertiser, publicist, photographer, videographer, freelance writer, social
- [BloggerBridge.com Updated Pricing](https://tourismmarketingconsulting.com/bloggerbridge-com-updated-pricing/) - BloggerBridge.com but it is a tool used by a number of companies in the travel space (Context Travel, VisitBritain, VisitBelgium, AirBerlin, etc), to help identify, attract and manage bloggers. They are using these bloggers to create content to attract visitors to their company. I wanted to let you know some updates for BloggerBridge.com: 1) We
- [Blogger Outreach - Thinking Beyond the Press Release](https://tourismmarketingconsulting.com/thinking-beyond-the-press-release/) - I have only been blogging for a little over 11 years, and my background is not traditional journalism. But, the theory goes, a traditional journalist is paid on salary at is always looking for new story ideas to fill the many column inches of writing that are required from them. The idea behind a press
- [Has Your "Earned Media" Mindset Set You Up For Failure](https://tourismmarketingconsulting.com/has-your-earned-media-mindset-set-you-up-for-failure/) - When I was a kid the world was a simpler place. There were 3 channels on the TV, people listened to drive time radio on their way to work, and drank their coffee while reading the morning paper. The lines between public relations and marketing were simple too. PR got you “earned media”, stories in
- [TBEX Europe 2015 Bloggers Report](https://tourismmarketingconsulting.com/tbex-europe-2015-bloggers-report/) - One of the uses of BloggerBridge.com is to facilitate speed networking at conferences like the recent TBEX Europe 2015 in Lloret de Mar in Costa Brava in Spain. This report gives you some idea of the blogger attendees at the conference. Not all of the attendees who are bloggers who are eligible for speed networking take part,
- [BloggerBridge.com Affiliate Program - Help Us Help You](https://tourismmarketingconsulting.com/bloggerbridge-com-affiliate-program-help-us-help-you/) - Have you ever gotten an email from a PR company that wants your help in finding bloggers? Have you ever gotten a pitch from a company that doesn't match what you do? We are announcing a way to turn those into cash through a new affiliate program with BloggerBridge.com. If you send us a company that signs up
- [How Much is the Attention of Travelers Worth?](https://tourismmarketingconsulting.com/how-much-is-the-attention-of-travelers-worth/) - Mexico Booth at New York Times Travel Show Does this booth at a recent travel show look familiar to you? I saw this picture recently and it started me thinking. Travel shows are a common way for destinations to market themselves to travelers. What could be better than a room full of travelers wondering where
- [Does Your Email Violate the CAN Spam Act?](https://tourismmarketingconsulting.com/does-your-email-violate-the-canned-spam-act/) - Everyday I receive emails that violate the CAN Spam Act ( This act was put in place to try and prevent spam or at least put into place acceptable email practices for businesses. Whenever you send an email to your customers that might be deemed "commercial" you fall into the set of emails covered by
- [Social Media 101 - Video Recording](https://tourismmarketingconsulting.com/social-media-101-video-recording/) - [vimeo 12747811 640 475] Last Wednesday we kicked off a series of webinars with one called "Social Media 101 - What is Social Media and Why Should I Care?". This is the video from that webinar.
- [Getting Statistics for your Facebook Fan Page](https://tourismmarketingconsulting.com/getting-statistics-for-your-facebook-fan-page/) - httpvh://www.youtube.com/watch?v=lc0bHP8PTG4 This short video answers a question I have gotten recently. "Once I have put up a facebook page, how can I get stats so that I know how many people are coming". You can not only tell how many people but can also get an idea of their demographics and location.
- [Social Media 101 Webinar - June 16th](https://tourismmarketingconsulting.com/social-media-101-webinar/) - We are planning a FREE webinar for June 16th 11am PT / 2pm ET to start looking at Social Media and how to use it to promote your destination or your business. This first webinar would be a great starting point for those not familiar with social media and will cover: What is Social Media?
- [Is Social Media a Fad?](https://tourismmarketingconsulting.com/is-social-media-a-fad/) - httpvh://www.youtube.com/watch?v=lFZ0z5Fm-Ng This video based on data from the book socialnomics puts social media into perspective.
- [Malama Maui Press Trip](https://tourismmarketingconsulting.com/malama-maui-press-trip/) - In late March I had a chance to travel to Maui as part of a social media team on a press trip sponsored by the Maui Convention and Visitors Bureau. The trip was titled "Malama Maui" which is Hawaiian for "to nurture Maui". I had a chance to ask Keli'i Brown of the Maui Convention and Visitors

## Pages

- [Sample Page](https://tourismmarketingconsulting.com/sample-page/) - This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this: Hi there! I'm a bike messenger
- [About](https://tourismmarketingconsulting.com/about-2/) - Welcome to the BloggerBridge.com blog. BloggerBridge.com is an online database of bloggers and a tool that helps companies connect with bloggers, influencers and other content creators. BloggerBridge.com was created by Chris Christensen. Checkout other projects by Chris Christensen: Amateur Traveler The Amateur Traveler is an online blog and podcast. The podcast focuses primarily on travel destinations and
- [Passport Travel Marketing & PR Podcast - Episode List](https://tourismmarketingconsulting.com/passport-episodes/) - Here are all the episodes of the podcast so far: Is Your Influencer Marketing Still Legal? – Passport Travel Marketing & PR Podcast #039 Content for TV and Airlines – Passport Travel Marketing & PR Podcast #038 Social Media Marketing – Passport Travel Marketing & PR Podcast #037 Crisis Planning and Communications Passport Travel Marketing
- [Articles about BloggerBridge.com](https://tourismmarketingconsulting.com/articles-about-bloggerbridge-com/) - 5 Tools to Find Your Influencers - Sensei Project Tempt travel bloggers and increase your exposure - BoutiqueHotelier.com How to Find Travel Bloggers to Promote Your Hotel or Tour Business (PR) - BookingsCount.com FIR Interview: Chris Christensen and Rick Calvert of BloggerBridge - FIR Podcast BloggerBridge: Helping companies find content producers - nibletz.com Blogger Bridge – Accents – Interview Chunking –
- [Contact](https://tourismmarketingconsulting.com/contact/) - We're happy you want to have a chat. Email is the best way to get a hold of us. Send us a note and we'll get back to you as soon as we can. chris@TourismMarketingConsulting.com jen@TourismMarketingConsulting.com
- [Thesis](https://tourismmarketingconsulting.com/thesis/)
- [About](https://tourismmarketingconsulting.com/about/) - You found us! Now let us help others find you. Tourism Marketing Consulting is a team of experienced social media practitioners that are equally passionate about travel. Chris Christensen (@chris2x) has been working on the Web since 1996 and has engineered online communities for big brands like American Express, Marriott, Expedia, Hotels.com, HBO, eBay, and

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- [Working with Bloggers](https://tourismmarketingconsulting.com/category/working-with-bloggers/)
- [Content for Bloggers](https://tourismmarketingconsulting.com/category/content-for-bloggers/)

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