In this video Chris Christensen from BloggerBridge.com talks about working with bloggers who you didn’t invite.
I’m Chris Christensen from BloggerBridge. We’re talking about engaging with bloggers and I want to talk about the drive-by blogger. This is the blogger who is coming to your destination, who is coming to your town, who is staying in your hotel but you didn’t even invite them and you’re not even paying for it. How can you even find out that they’re coming to take advantage of that opportunity?
One, the most obvious one is if you have a website, make sure there is an easy way for media to contact you. Make it potentially different from your standard contact form or at least make sure that your procedures will get you the information if you’re contacted by somebody who is a content creator.
Two, there is a feature in BloggerBridge where you can put in a location search and you can say if anyone is going to. So for instance if I have a hotel that needs reviews in Berlin, I can say anybody who’s going to Berlin who is like this, who is blogging about business or who’s blogging about travel or business traveler who has more than 10,000 Twitter followers or whatever. Let me know when they’re coming so that I can engage them.
The third thing is make sure you have out there in social media ways of monitoring the conversation to see who’s talking about you. Hootsuite or other tools like that or standard searches can give you an idea when somebody is talking about you and that’s also a good thing to do because if they’re coming to your destination you may want to take advantage of that. There may be a review that you’re looking for, there may be some feedback, you may look for consulting. Whatever it is, take advantage of the drive by blogger.
I’m Chris Christensen from BloggerBridge.