Influencer Marketing – Passport Travel Marketing & PR Podcast #034
Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His blog Everything Everywhere has won numerous awards, including being named one of the Top 25 Blogs on the Internet in 2010 by Time Magazine. He’s won so many awards that this introduction would have been 10 minutes long if I hadn’t edited it, but, just to name a few, the North American Travel Journalist Association (NATJA) has given him a Gold Medal in the Travel Blog category as well as declaring him Travel Photographer of the Year in 2013 & 2015. And then. Just to fill the space, SATW gave him the Travel Photographer of the Year award in 2014. He has recently launched a new online course called “working with travel bloggers and travel influencers” which is designed help destination marketers differentiate the good, bad and ugly pitches and maximize their investment. Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com. Subscribe: Android | Email | Google Podcasts | RSS
3 replies on “Influencer Marketing – Passport Travel Marketing & PR Podcast #034”
Interesting all the way through. I’ve heard Gary talk about “peak social media” before and I think he’s right. It’s a trend we’ve all been noticing, and anything that can help speed the ‘return to basics’ trend is good for all parties.
On threshold DAs & minimum Uniques, you didn’t really talk about niche/micro-influencers. I was really surprised a few weeks ago when Emma Mead at VisitBritain said that they were now looking at micro-influencers with as few as 1,000 monthly uniques.
That is interesting Alastair. Of course, it depends if we are talking about a local influence or one you are buying a plane ticket for.
Suspect it applies to both, but maybe not intercontinental flights, just low-costs from Europe! And it would have to be a niche they _really_ want to reach, with high value followers. SupercarTrailsInDorset.com !