Tag Archives: travel marketing

Is Your Influencer Marketing Still Legal? – Passport Travel Marketing & PR Podcast #039

Is Your Influencer Marketing Still Legal? - updated FTC Guidelines - Passport Travel Marketing & PR Podcast #039 Interview with Kerry O’Shea Gorgone from MarketingProfs about updates to the FTC guidelines for working with influencers.

Kerry O’Shea Gorgone designs premium MarketingProfs training products for individual marketers and corporations at MarketingProfs. She’s also a speaker, writer, attorney, and educator. She holds an MBA from Bentley University, and graduated first in her class from Suffolk University Law School. Kerry has taught courses in marketing law, intellectual property, and business. Most recently, she taught New Media Marketing and Marketing Campaign Development for the Internet Marketing Master of Science Program at Full Sail University in Florida.

Kerry hosts the weekly Marketing Smarts podcast for MarketingProfs and co-hosts Punch Out With Katie and Kerry, the show that explores marketing stars’ weird hobbies, cool collections, and side hustles. She is also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer’s {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com.

FTC disclosure requirements for influencers

Host: Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Is Your Influencer Marketing Still Legal? - updated FTC Guidelines - Passport Travel Marketing & PR Podcast #039 #travel #marketing #pr #influencer-marketing #ftc

Content for TV and Airlines – Passport Travel Marketing & PR Podcast #038

Content for TV and Airlines - Passport Travel Marketing & PR Podcast #038 (Podcast)

Interview with Augusto Valverde about creating content for distribution via TV and via Airlines.

Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created Global Child, the first world travel show that uses social media and experiences to share life lessons.

Global Child launched to over 300 million passengers in 2017 on major airlines and recently on Amazon Prime worldwide in addition to global network distribution.

He graduated Suma Cum Laude with a degree in Theology from Grand Canyon University and has a feature film writing certificate from UCLA extension.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Content for TV and Airlines - Passport Travel Marketing & PR Podcast #038 (Podcast) #travel #marketing #pr #content #video #tv

Social Media Marketing – Passport Travel Marketing & PR Podcast #037

Interview with Andrew Hickey from Scott’s Cheap Flights about Social Media Marketing.

With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Crisis Planning and Communications Passport Travel Marketing & PR Podcast #036

Interview with Pete Brooks from North Myrtle Beach CVB and  Andy Windham from Crawford Strategy about Crisis Planning and Communications.

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Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of Public Affairs and Strategic Communications for the South Carolina National Guard, presiding over communications for the agency’s 10,000 military and civilian employees.

Pete holds a Bachelor of Science degree in the Liberal Arts from the University of the State of New York and an Associate’s Degree in Criminal Justice from Valley Forge Military College.

Andy Windham is Senior Vice President of Client Strategy for Crawford Strategy, an award-winning, full-service strategic marketing communications firm headquartered in Greenville, South Carolina.

Andy began his marketing career at Walt Disney in Orlando, later working at Price/McNabb in Charlotte, NC, where his clients included Asheville County, Biltmore Estate, the Jack Daniel Distillery, and Duke Energy. Andy spent nearly 15 years with the Walker + Associates agency in Memphis, TN, where his clients included the Tennessee Department of Tourist Development, Lucite International, the Tennessee Higher Education Commission, and the University of Tennessee Health Science Center.

Andy holds a bachelor’s degree in Advertising and a master’s degree in Mass Communications Management from earned the University of Florida.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Email Marketing – Passport Travel Marketing & PR Podcast #035

Email Marketing – Passport Travel Marketing & PR Podcast #035 John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology.

He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.

His work has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, DM News, and the Yahoo! Year in Review.

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Email Marketing – Passport Travel Marketing & PR Podcast #035

Influencer Marketing – Passport Travel Marketing & PR Podcast #034

Influencer Marketing – Passport Travel Marketing & PR Podcast #034Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His blog Everything Everywhere has won numerous awards, including being named one of the Top 25 Blogs on the Internet in 2010 by Time Magazine. He’s won so many awards that this introduction would have been 10 minutes long if I hadn’t edited it, but, just to name a few, the North American Travel Journalist Association (NATJA) has given him a Gold Medal in the Travel Blog category as well as declaring him Travel Photographer of the Year in 2013 & 2015. And then. Just to fill the space, SATW gave him the Travel Photographer of the Year award in 2014. He has recently launched a new online course called “working with travel bloggers and travel influencers” which is designed help destination marketers differentiate the good, bad and ugly pitches and maximize their investment.

Top Travel Blogs for 2019

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com. Subscribe: Android | Email | Google Podcasts | RSS Influencer Marketing – Passport Travel Marketing & PR Podcast #034 #travel #tourism #influencer-marketing #marketig #pr #content-marketing

Podcasting – Passport Travel Marketing & PR Podcast #033

podcasting Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns.

Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes a couple of audio podcasts and a blog. His travel podcasts got around 4 million downloads in 2018. He has created more than 1,500 podcast episodes across 4 different podcasts.

The Amateur Traveler is 13 years old and they use Amateur Traveler to teach English at Oxford University and to test English proficiency for employment with the Thailand Foreign Ministry.

Chris has won a Lowell Thomas Award, 6 NATJA awards, and a SMITTY Award from Travel+Leisure as the “best independent travel journalist”.

Chris is the owner of BloggerBridge.com which is a startup connecting bloggers and industry contacts.

He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

Slides of the Edison Share of Ear Study 2019

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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podcasting

“Influencer Marketing” – Passport Travel Marketing & PR Podcast #030

"Influencer Marketing" – Passport Travel Marketing & PR Podcast #030

With discuss working with bloggers with Keith Jenkins from iambassador, one of the first blogger run agencies.

Keith Jenkins founded iambassador and began offering social media marketing and digital content services in 2011. Keith is also the Founder and Publisher of the Velvet Escape luxury travel blog. He has visited more than 80 countries across six continents. Keith often speaks at travel and social media conferences and has been featured in The New York Times, BBC Travel, Lonely Planet, and National Geographic Traveler, and has spoken at TEDxTalk.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

"Influencer Marketing" – Passport Travel Marketing & PR Podcast #030 #travel #marketing #influencer #podcast

“Honestly, it’s not for everyone” – Passport Travel Marketing & PR Podcast #029

"Honestly, it's not for everyone" – Passport Travel Marketing & PR Podcast #029

Interview with John Ricks from Nebraska Tourism talking about their new and refreshingly honest campaign “Honestly, it’s not for everyone”.

John Ricks is the Executive Director for the Nebraska Tourism Commission where he is responsible for attracting, selling, and overseeing the development, implementation and coordination of the state’s tourism efforts. John and the marketing team develop competitive marketing strategies to promote an effective image for state-wide tourism assets, programs, events, as well as cultural, historic and agriculture tourism resources.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

"Honestly, it's not for everyone" – Passport Travel Marketing & PR Podcast #029

MICE – Passport Travel Marketing & PR Podcast #028

MICE (Meetings, Incentives, Conferences, and Exhibitions)

Interview with Justin G. Beale from The Main about MICE (Meetings, Incentives, Conferences, and Exhibitions).

Justin G. Beale is the Director of Sales & Marketing for The Main in downtown Norfolk, Virginia, a mixed-use, entertainment, meeting, dining, hotel and conference center. He is responsible for overseeing both Transient and Group Sales, coordinating marketing and PR efforts and client events.

Previously, Beale was the Associate Director of Sales for the Hyatt Regency Reston where he generated business from the convention markets while also leading a sales team. Before that, he was part of the opening hotel team at the Hilton Virginia Beach Oceanfront.

Beale is proud Alumni of Colorado State University with a Bachelor of Science in Recreation and Tourism.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

MICE (Meetings, Incentives, Conferences, and Exhibitions)