Subscribe: iTunes | Android | Email |
Interview of Michael Collins of TravelMedia.ie about creating a content marketing strategy in the travel space.
TravelMedia.ie is a specialist travel PR, marketing, events, social media and communications company – working with tourist boards, airlines, tour operators, travel agents and other travel specialists, exclusively in the Irish market.
Michael has worked in the travel and media industry since 2001. During this time he has worked as a travel journalist, editor and publisher (Backpacker, Abroad & Irish Business Traveller magazines).
He has worked in television and radio as a presenter and travel expert and he sits on the International Advisory Committee for the French Tourist Board.
Michael is a regular speaker at travel and media conferences – Travel Centres, DMX, Worldchoice, TBEX. 2015 Michael was the keynote speaker at TBEX Costa Brava.
Google Analytics graph mentioned in the episode.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing.
Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His blog Everything Everywhere has won numerous awards, including being named one of the Top 25 Blogs on the Internet in 2010 by Time Magazine. He’s won so many awards that this introduction would have been 10 minutes long if I hadn’t edited it, but, just to name a few, the North American Travel Journalist Association (NATJA) has given him a Gold Medal in the Travel Blog category as well as declaring him Travel Photographer of the Year in 2013 & 2015. And then. Just to fill the space, SATW gave him the Travel Photographer of the Year award in 2014. He has recently launched a new online course called “working with travel bloggers and travel influencers” which is designed help destination marketers differentiate the good, bad and ugly pitches and maximize their investment.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Subscribe: Android | Email | Google Podcasts | RSS
