Analytics – Passport Travel Marketing & PR #021

Analytics with Christopher Penn - Passport Travel Marketing and PR Podcast

Interview with Christopher Penn about how destinations and travel brands can make better business decisions by understanding their analytics.

Subscribe: Android | Email | RSS

Christopher S. Penn is Chief Innovator of Brain+Trust Insights and an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped key fields in the marketing industry such as Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence & machine learning in marketing.

He is the author of over two dozen marketing books including bestsellers such as AI for Marketers, Marketing White Belt: Basics for the Digital Marketer, and Marketing Blue Belt: From Data Zero to Marketing Hero.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Analytics with Christopher Penn - Passport Travel Marketing and PR Podcast