Interview with Christopher Penn about how destinations and travel brands can make better business decisions by understanding their analytics.
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Christopher S. Penn is Chief Innovator of Brain+Trust Insights and an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped key fields in the marketing industry such as Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence & machine learning in marketing.
He is the author of over two dozen marketing books including bestsellers such as AI for Marketers, Marketing White Belt: Basics for the Digital Marketer, and Marketing Blue Belt: From Data Zero to Marketing Hero.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.