Tag: destination marketing

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Crisis Planning and Communications Passport Travel Marketing & PR Podcast #036

Interview with Pete Brooks from North Myrtle Beach CVB and  Andy Windham from Crawford Strategy about Crisis Planning and Communications.

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Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of Public Affairs and Strategic Communications for the South Carolina National Guard, presiding over communications for the agency’s 10,000 military and civilian employees.

Pete holds a Bachelor of Science degree in the Liberal Arts from the University of the State of New York and an Associate’s Degree in Criminal Justice from Valley Forge Military College.

Andy Windham is Senior Vice President of Client Strategy for Crawford Strategy, an award-winning, full-service strategic marketing communications firm headquartered in Greenville, South Carolina.

Andy began his marketing career at Walt Disney in Orlando, later working at Price/McNabb in Charlotte, NC, where his clients included Asheville County, Biltmore Estate, the Jack Daniel Distillery, and Duke Energy. Andy spent nearly 15 years with the Walker + Associates agency in Memphis, TN, where his clients included the Tennessee Department of Tourist Development, Lucite International, the Tennessee Higher Education Commission, and the University of Tennessee Health Science Center.

Andy holds a bachelor’s degree in Advertising and a master’s degree in Mass Communications Management from earned the University of Florida.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Podcasting – Passport Travel Marketing & PR Podcast #033

podcasting Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns.

Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes a couple of audio podcasts and a blog. His travel podcasts got around 4 million downloads in 2018. He has created more than 1,500 podcast episodes across 4 different podcasts.

The Amateur Traveler is 13 years old and they use Amateur Traveler to teach English at Oxford University and to test English proficiency for employment with the Thailand Foreign Ministry.

Chris has won a Lowell Thomas Award, 6 NATJA awards, and a SMITTY Award from Travel+Leisure as the “best independent travel journalist”.

Chris is the owner of BloggerBridge.com which is a startup connecting bloggers and industry contacts.

He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

Slides of the Edison Share of Ear Study 2019

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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“Honestly, it’s not for everyone” – Passport Travel Marketing & PR Podcast #029

"Honestly, it's not for everyone" – Passport Travel Marketing & PR Podcast #029

Interview with John Ricks from Nebraska Tourism talking about their new and refreshingly honest campaign “Honestly, it’s not for everyone”.

John Ricks is the Executive Director for the Nebraska Tourism Commission where he is responsible for attracting, selling, and overseeing the development, implementation and coordination of the state’s tourism efforts. John and the marketing team develop competitive marketing strategies to promote an effective image for state-wide tourism assets, programs, events, as well as cultural, historic and agriculture tourism resources.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

"Honestly, it's not for everyone" – Passport Travel Marketing & PR Podcast #029

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MICE – Passport Travel Marketing & PR Podcast #028

MICE (Meetings, Incentives, Conferences, and Exhibitions)

Interview with Justin G. Beale from The Main about MICE (Meetings, Incentives, Conferences, and Exhibitions).

Justin G. Beale is the Director of Sales & Marketing for The Main in downtown Norfolk, Virginia, a mixed-use, entertainment, meeting, dining, hotel and conference center. He is responsible for overseeing both Transient and Group Sales, coordinating marketing and PR efforts and client events.

Previously, Beale was the Associate Director of Sales for the Hyatt Regency Reston where he generated business from the convention markets while also leading a sales team. Before that, he was part of the opening hotel team at the Hilton Virginia Beach Oceanfront.

Beale is proud Alumni of Colorado State University with a Bachelor of Science in Recreation and Tourism.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

MICE (Meetings, Incentives, Conferences, and Exhibitions)

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Chinese Tourism Market – Passport Travel Marketing & PR Podcast #027

Chinese Tourism Market – Passport Travel Marketing & PR Podcast #027

Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to attract Chinese tourists.

As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.

Having spent seven years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors.

Humphrey earned his Masters of Business Administration from Ryerson University, and his Bachelor of Science in Neuroscience from the University of Toronto and received the ‘Top 30 under 30’ award in 2009.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Chinese Tourism Market – Passport Travel Marketing & PR Podcast #027 #travel #tourism #marketing #pr

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Marketing to Gen Z – Passport Travel Marketing & PR #026


Interview with Simon Armstrong about Marketing to Gen Z travelers.

Simon Armstrong was born in York, United Kingdom and grew up in the Northern English Counties of Yorkshire and Lancashire before studying at the University of Liverpool and University of Central Lancashire. Following his graduation, Simon worked as a Sports Journalist at the Press Association, but at the age of 23 he succumbed to his desire to teach and travel.

Working as an ESL, English Language and Literature teacher and Coordinator, he worked at international schools in Indonesia, Switzerland, Brazil and Canada before settling in Prague, Czech Republic. In the Ancient Czech capital, Simon also discovered tour guiding on the weekends as a means to satisfy his thirst for history and showmanship.

This foray into the travel and tourism industry, combined with his extensive knowledge of the International Baccalaureate program led him to establish CAS Trips in 2013.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Marketing to Gen Z – Passport Travel Marketing & PR Podcast #026

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Black Travel – Passport Travel Marketing & PR #025

Black Travel – Passport Travel Marketing & PR Podcast #025

Interview with Sarah Enelow-Snyder about Black Travel and the Black Travel Movement.

Raised in rural Texas, Sarah Enelow-Snyder is a former guidebook writer and Fulbright Scholar, currently assistant editor at Skift covering the black travel movement and other tourism news. She loves storytelling, genealogy, and researching the Great Migration, of which she’s a descendant.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Over Tourism – Passport Travel Marketing & PR #024

Over Tourism – Passport Travel Marketing & PR Podcast #024 #travel #tourism #marketing #prInterview with Jiri Duzar and Michaela Claudino from Czech Tourism about Over Tourism.

For more than 5 years Jiri Duzar has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns, content creation, and web and mobile apps development. He also builds and executes digital, influencer & social media strategies in the United States and Canada and works as a freelance photo & video content creator in New York City where he also runs a small family-owned specialty coffee business.

Michaela Claudino has been working for CzechTourism North America for over 10 years. She is responsible for trade relations development; marketing and overall promotion of the Czech Republic in the United States and Canada. She previously worked as a Media Manager at the Portuguese Embassy in Prague. She is an active member of the National Tours Association, United States Tour Operators Association , European Travel Commission and SKAL. She has also served on the board of American Tourism Society (ATS).

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Over Tourism – Passport Travel Marketing & PR Podcast #024 #travel #tourism #marketing #pr

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Destination Marketing – Passport Travel Marketing & PR #023

Interview with Ajay Date from Tourism Portland about Destination Marketing.

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Ajay Date is Vice President of Marketing for Travel Portland where he is responsible for overseeing the organization’s brand strategy and consumer marketing efforts across advertising, digital and content.

Ajay has more than 20 years of experience in brand marketing, digital media, creative direction, film and event production. He came to Travel Portland from the advertising world, where he spent many years in brand marketing roles with brands such as adidas.

When he’s not telling the world about Portland, Ajay spends his time with his wife eating & drinking his way through Portland’s stellar food scene, being frustrated with the Portland Trail Blazers, or trying to keep up with their four kids.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Analytics – Passport Travel Marketing & PR #021

Analytics with Christopher Penn - Passport Travel Marketing and PR Podcast

Interview with Christopher Penn about how destinations and travel brands can make better business decisions by understanding their analytics.

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Christopher S. Penn is Chief Innovator of Brain+Trust Insights and an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped key fields in the marketing industry such as Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence & machine learning in marketing.

He is the author of over two dozen marketing books including bestsellers such as AI for Marketers, Marketing White Belt: Basics for the Digital Marketer, and Marketing Blue Belt: From Data Zero to Marketing Hero.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Analytics with Christopher Penn - Passport Travel Marketing and PR Podcast