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Is Your Influencer Marketing Still Legal? – Passport Travel Marketing & PR Podcast #039

Is Your Influencer Marketing Still Legal? - updated FTC Guidelines - Passport Travel Marketing & PR Podcast #039 Interview with Kerry O’Shea Gorgone from MarketingProfs about updates to the FTC guidelines for working with influencers.

Kerry O’Shea Gorgone designs premium MarketingProfs training products for individual marketers and corporations at MarketingProfs. She’s also a speaker, writer, attorney, and educator. She holds an MBA from Bentley University, and graduated first in her class from Suffolk University Law School. Kerry has taught courses in marketing law, intellectual property, and business. Most recently, she taught New Media Marketing and Marketing Campaign Development for the Internet Marketing Master of Science Program at Full Sail University in Florida.

Kerry hosts the weekly Marketing Smarts podcast for MarketingProfs and co-hosts Punch Out With Katie and Kerry, the show that explores marketing stars’ weird hobbies, cool collections, and side hustles. She is also a contributing writer for numerous sites, including Huffington Post, Mark Schaefer’s {grow} blog, Social Media Explorer, Entrepreneur, Spin Sucks, and MackCollier.com.

FTC disclosure requirements for influencers

Host: Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Is Your Influencer Marketing Still Legal? - updated FTC Guidelines - Passport Travel Marketing & PR Podcast #039 #travel #marketing #pr #influencer-marketing #ftc

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Content for TV and Airlines – Passport Travel Marketing & PR Podcast #038

Content for TV and Airlines - Passport Travel Marketing & PR Podcast #038 (Podcast)

Interview with Augusto Valverde about creating content for distribution via TV and via Airlines.

Augusto is a producer, writer, director and TV host, including an ongoing hosting role at NBC. His production company created Global Child, the first world travel show that uses social media and experiences to share life lessons.

Global Child launched to over 300 million passengers in 2017 on major airlines and recently on Amazon Prime worldwide in addition to global network distribution.

He graduated Suma Cum Laude with a degree in Theology from Grand Canyon University and has a feature film writing certificate from UCLA extension.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Content for TV and Airlines - Passport Travel Marketing & PR Podcast #038 (Podcast) #travel #marketing #pr #content #video #tv

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Social Media Marketing – Passport Travel Marketing & PR Podcast #037

Interview with Andrew Hickey from Scott’s Cheap Flights about Social Media Marketing.

With more than 10 years of experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Crisis Planning and Communications Passport Travel Marketing & PR Podcast #036

Interview with Pete Brooks from North Myrtle Beach CVB and  Andy Windham from Crawford Strategy about Crisis Planning and Communications.

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Pete Brooks is the Director of Government Affairs and Public Relations with the North Myrtle Beach Chamber of Commerce, Convention and Visitors Bureau. He previously served nearly 20 years as the Director of Public Affairs and Strategic Communications for the South Carolina National Guard, presiding over communications for the agency’s 10,000 military and civilian employees.

Pete holds a Bachelor of Science degree in the Liberal Arts from the University of the State of New York and an Associate’s Degree in Criminal Justice from Valley Forge Military College.

Andy Windham is Senior Vice President of Client Strategy for Crawford Strategy, an award-winning, full-service strategic marketing communications firm headquartered in Greenville, South Carolina.

Andy began his marketing career at Walt Disney in Orlando, later working at Price/McNabb in Charlotte, NC, where his clients included Asheville County, Biltmore Estate, the Jack Daniel Distillery, and Duke Energy. Andy spent nearly 15 years with the Walker + Associates agency in Memphis, TN, where his clients included the Tennessee Department of Tourist Development, Lucite International, the Tennessee Higher Education Commission, and the University of Tennessee Health Science Center.

Andy holds a bachelor’s degree in Advertising and a master’s degree in Mass Communications Management from earned the University of Florida.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Email Marketing – Passport Travel Marketing & PR Podcast #035

Email Marketing – Passport Travel Marketing & PR Podcast #035 John J. Wall speaks, writes and practices at the intersection of marketing, sales, and technology.

He is the producer of Marketing Over Coffee, a weekly audio program that discusses marketing and technology with his co-host Christopher S. Penn, and has been featured on iTunes.

His work has been profiled by Forbes, CBS Evening News, The Associated Press, NECN, The Boston Globe, Boston Herald, DM News, and the Yahoo! Year in Review.

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Email Marketing – Passport Travel Marketing & PR Podcast #035

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Influencer Marketing – Passport Travel Marketing & PR Podcast #034

Influencer Marketing – Passport Travel Marketing & PR Podcast #034Interview with Travel blogger and photographer Gary Arndt about Influencer Marketing. Gary Arndt is an awarding winning blogger and travel photographer who has been traveling around the world since 2007, taking him through 200 countries and territories and over 380 UNESCO World Heritage sites. His blog Everything Everywhere has won numerous awards, including being named one of the Top 25 Blogs on the Internet in 2010 by Time Magazine. He’s won so many awards that this introduction would have been 10 minutes long if I hadn’t edited it, but, just to name a few, the North American Travel Journalist Association (NATJA) has given him a Gold Medal in the Travel Blog category as well as declaring him Travel Photographer of the Year in 2013 & 2015. And then. Just to fill the space, SATW gave him the Travel Photographer of the Year award in 2014. He has recently launched a new online course called “working with travel bloggers and travel influencers” which is designed help destination marketers differentiate the good, bad and ugly pitches and maximize their investment.

Top Travel Blogs for 2019

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com. Subscribe: Android | Email | Google Podcasts | RSS Influencer Marketing – Passport Travel Marketing & PR Podcast #034 #travel #tourism #influencer-marketing #marketig #pr #content-marketing
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Podcasting – Passport Travel Marketing & PR Podcast #033

podcasting Leif turns the table on his co-host Chris Christensen as we get meta and talk about the state of podcasting and how destinations and other travel companies can use podcasting in their campaigns.

Chris is the creator of AmateurTraveler.com. Amateur Traveler is a popular online travel website that focuses primarily on travel destinations. It includes a couple of audio podcasts and a blog. His travel podcasts got around 4 million downloads in 2018. He has created more than 1,500 podcast episodes across 4 different podcasts.

The Amateur Traveler is 13 years old and they use Amateur Traveler to teach English at Oxford University and to test English proficiency for employment with the Thailand Foreign Ministry.

Chris has won a Lowell Thomas Award, 6 NATJA awards, and a SMITTY Award from Travel+Leisure as the “best independent travel journalist”.

Chris is the owner of BloggerBridge.com which is a startup connecting bloggers and industry contacts.

He has worked for years in technology startups in Silicon Valley. He was formerly the Director of Engineering for TripAdvisor’s New Initiatives group and was the EVP Engineering at LiveWorld where his team built and ran online communities and events for companies including eBay, HBO, TV Guide, Expedia, Marriott, A&E, History Channel, the NBA, NBC, ABC, Disney, Microsoft, WebTV and American Express.

Slides of the Edison Share of Ear Study 2019

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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podcasting

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Using Video – Passport Travel Marketing & PR Podcast #032

Using Video – Passport Travel Marketing & PR Podcast #032 Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to use video for Destination Marketing.

Humphrey was a previous guest talking about Chinese Tourism and many of the examples in this episode will also use China.

As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.

Having spent seven years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors.

Humphrey earned his Masters of Business Administration from Ryerson University, and his Bachelor of Science in Neuroscience from the University of Toronto and received the ‘Top 30 under 30’ award in 2009.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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Using Video – Passport Travel Marketing & PR Podcast #032

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“Food Tourism and Creativity” – Passport Travel Marketing & PR Podcast #031

"Food Tourism and Creativity" – Passport Travel Marketing & PR Podcast #031

We start a conversation with Edward Harris from Valley Forge Tourism about how to creatively promote a destination’s food tourism scene and then talk about encouraging creativity in general.

Edward Harris is the Chief Marketing Officer at the Valley Forge Tourism & Convention Board, representing Montgomery County, PA.  Prior to joining the Tourism Board, Harris served in brand development leadership roles at a select group of iconic brands including Converse, Timberland, Under Armour, Destination Maternity Corporation, and eBay.  Mr. Harris also serves as Chairman of the Marketing Advisory Board at the Haub School of Business at Saint Joseph’s University, where he is an adjunct professor.  A native of Philadelphia, PA, Harris holds an MBA from Boston College and a Bachelor of Science in Marketing from Saint Joseph’s.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

"Food Tourism and Creativity" – Passport Travel Marketing & PR Podcast #031 #travel #marketing #destinations #podcast #foodtourism

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What do Travel Bloggers Charge for Posts – survey results

At a recent TBEX travel blogger conference I attended a session called “Can We Talk About Rates” where there was some frustration because people expected to learn what bloggers were charing for sponsored posts… but they didn’t have that data. So… I volunteered that I would run some survey to collect and share that data with the community.

Thanks to all who completed the latest survey. We had 60 responses.

Page Views for those who responded:

A DMO for a destination you’ve already visited contacts you and asks you to create another post about that destination, no travel required. How much do you charge for JUST the blog post?

Here is a scatter plot of the answers where the x column is the bottom of the page view range.

A DMO contacts you and invites you on a 3-day FAM trip, all expenses covered. How much do you charge for the blog post you create afterwards?

Bloggers with < 10,000 page views


Bloggers with 10,000-99,000 page views per month


Bloggers with > 100,000 page views per month

There is a lot of “it depends” in the comments in the results which is of course the reality of the situation.

I was just invited on a Botswana safari which would have cost me about $6000 if it had not been sponsored. So that’s the kind of thing bloggers may be comparing your opportunity to.

If you have over 100,000 page views a month (or in my case podcast downloads) then you aren’t saying yes to every opportunity. Some as you can see in the comments won’t do a FAM trip even if you do pay them.

Here is the whole data set including comments:
https://docs.google.com/spreadsheets/d/19OzSKXn8rbqT9KQUoWS7SA0Afi9-3a9qYAaQW17iz1o/edit?usp=sharing

What do you want to know?