All posts by chris2x

“Influencer Marketing” – Passport Travel Marketing & PR Podcast #030

"Influencer Marketing" – Passport Travel Marketing & PR Podcast #030

With discuss working with bloggers with Keith Jenkins from iambassador, one of the first blogger run agencies.

Keith Jenkins founded iambassador and began offering social media marketing and digital content services in 2011. Keith is also the Founder and Publisher of the Velvet Escape luxury travel blog. He has visited more than 80 countries across six continents. Keith often speaks at travel and social media conferences and has been featured in The New York Times, BBC Travel, Lonely Planet, and National Geographic Traveler, and has spoken at TEDxTalk.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

"Influencer Marketing" – Passport Travel Marketing & PR Podcast #030 #travel #marketing #influencer #podcast

“Honestly, it’s not for everyone” – Passport Travel Marketing & PR Podcast #029

"Honestly, it's not for everyone" – Passport Travel Marketing & PR Podcast #029

Interview with John Ricks from Nebraska Tourism talking about their new and refreshingly honest campaign “Honestly, it’s not for everyone”.

John Ricks is the Executive Director for the Nebraska Tourism Commission where he is responsible for attracting, selling, and overseeing the development, implementation and coordination of the state’s tourism efforts. John and the marketing team develop competitive marketing strategies to promote an effective image for state-wide tourism assets, programs, events, as well as cultural, historic and agriculture tourism resources.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

"Honestly, it's not for everyone" – Passport Travel Marketing & PR Podcast #029

MICE – Passport Travel Marketing & PR Podcast #028

MICE (Meetings, Incentives, Conferences, and Exhibitions)

Interview with Justin G. Beale from The Main about MICE (Meetings, Incentives, Conferences, and Exhibitions).

Justin G. Beale is the Director of Sales & Marketing for The Main in downtown Norfolk, Virginia, a mixed-use, entertainment, meeting, dining, hotel and conference center. He is responsible for overseeing both Transient and Group Sales, coordinating marketing and PR efforts and client events.

Previously, Beale was the Associate Director of Sales for the Hyatt Regency Reston where he generated business from the convention markets while also leading a sales team. Before that, he was part of the opening hotel team at the Hilton Virginia Beach Oceanfront.

Beale is proud Alumni of Colorado State University with a Bachelor of Science in Recreation and Tourism.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

MICE (Meetings, Incentives, Conferences, and Exhibitions)

Chinese Tourism Market – Passport Travel Marketing & PR Podcast #027

Chinese Tourism Market – Passport Travel Marketing & PR Podcast #027

Interview with Humphrey Ho from Hylink USA about the Chinese Tourism Market and how to attract Chinese tourists.

As current Managing Partner of Hylink USA, Humphrey Ho is focused on building the first global advertising agency that natively understands the Chinese digital landscape and the burgeoning group of Chinese companies seeking to go abroad.

Having spent seven years in Shanghai as Wieden+Kennedy’s Business Director and as Leagas Delaney’s Business Operations Director, Humphrey has experience serving clients across the automotive, agriculture, FMCG, tech, and travel sectors.

Humphrey earned his Masters of Business Administration from Ryerson University, and his Bachelor of Science in Neuroscience from the University of Toronto and received the ‘Top 30 under 30’ award in 2009.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Chinese Tourism Market – Passport Travel Marketing & PR Podcast #027 #travel #tourism #marketing #pr

Marketing to Gen Z – Passport Travel Marketing & PR #026


Interview with Simon Armstrong about Marketing to Gen Z travelers.

Simon Armstrong was born in York, United Kingdom and grew up in the Northern English Counties of Yorkshire and Lancashire before studying at the University of Liverpool and University of Central Lancashire. Following his graduation, Simon worked as a Sports Journalist at the Press Association, but at the age of 23 he succumbed to his desire to teach and travel.

Working as an ESL, English Language and Literature teacher and Coordinator, he worked at international schools in Indonesia, Switzerland, Brazil and Canada before settling in Prague, Czech Republic. In the Ancient Czech capital, Simon also discovered tour guiding on the weekends as a means to satisfy his thirst for history and showmanship.

This foray into the travel and tourism industry, combined with his extensive knowledge of the International Baccalaureate program led him to establish CAS Trips in 2013.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Marketing to Gen Z – Passport Travel Marketing & PR Podcast #026

Black Travel – Passport Travel Marketing & PR #025

Black Travel – Passport Travel Marketing & PR Podcast #025

Interview with Sarah Enelow-Snyder about Black Travel and the Black Travel Movement.

Raised in rural Texas, Sarah Enelow-Snyder is a former guidebook writer and Fulbright Scholar, currently assistant editor at Skift covering the black travel movement and other tourism news. She loves storytelling, genealogy, and researching the Great Migration, of which she’s a descendant.

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Over Tourism – Passport Travel Marketing & PR #024

Over Tourism – Passport Travel Marketing & PR Podcast #024 #travel #tourism #marketing #prInterview with Jiri Duzar and Michaela Claudino from Czech Tourism about Over Tourism.

For more than 5 years Jiri Duzar has been working with CzechTourism, the destination marketing agency of the Czech Republic, on digital and social media campaigns, content creation, and web and mobile apps development. He also builds and executes digital, influencer & social media strategies in the United States and Canada and works as a freelance photo & video content creator in New York City where he also runs a small family-owned specialty coffee business.

Michaela Claudino has been working for CzechTourism North America for over 10 years. She is responsible for trade relations development; marketing and overall promotion of the Czech Republic in the United States and Canada. She previously worked as a Media Manager at the Portuguese Embassy in Prague. She is an active member of the National Tours Association, United States Tour Operators Association , European Travel Commission and SKAL. She has also served on the board of American Tourism Society (ATS).

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Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Over Tourism – Passport Travel Marketing & PR Podcast #024 #travel #tourism #marketing #pr

Destination Marketing – Passport Travel Marketing & PR #023

Interview with Ajay Date from Tourism Portland about Destination Marketing.

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Ajay Date is Vice President of Marketing for Travel Portland where he is responsible for overseeing the organization’s brand strategy and consumer marketing efforts across advertising, digital and content.

Ajay has more than 20 years of experience in brand marketing, digital media, creative direction, film and event production. He came to Travel Portland from the advertising world, where he spent many years in brand marketing roles with brands such as adidas.

When he’s not telling the world about Portland, Ajay spends his time with his wife eating & drinking his way through Portland’s stellar food scene, being frustrated with the Portland Trail Blazers, or trying to keep up with their four kids.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Online Travel Editor – Passport Travel Marketing & PR #022

Online Travel Editor – Passport Travel Marketing & PR Podcast #022
Interview with Trisha Ping about how destinations and travel brands can better work with an online travel editor.

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Trisha Ping is Lonely Planet’s Destination Editor for the Eastern US, coordinating content for 33 states. Prior to joining Lonely Planet, she worked in editorial for more than 10 years, most recently as managing editor of a national book review. Trisha is a huge fan of train travel, trying new recipes, using a bicycle for transportation and attempting foreign languages.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Online Travel Editor – Passport Travel Marketing & PR Podcast #022

Should You Hire an Instagram Marketing Service?

Whether you are a company or a blogger, you probably have a lot of things to do. A difficult but important question is when should you outsource some of what you are doing, in this case to an Instagram Marketing Service.

Stalled Instagram Growth

For me, the question was what to do about instagram. A lot of companies are looking for bloggers with 10,000+ instagram followers for different campaigns and I was not having much luck growing my account. I had about 3,000 followers,

I was posting a new photo once or twice a day, but I really didn’t have the time to spend on instagram between Amateur TravelerBloggerBridge.com, the This Week in Travel podcast, the Passport Travel Marketing and PR podcast, another podcast, volunteering and paid software consulting. I was pretty busy.

Hire an Expert

I was approached by Social Network Elite that they would spend a month working to raise my instagram following as a trial as long as I would write about what the results were.

I needed to know some things first. I needed to know:

  • They would not buy followers
  • They would not actually post any new images on my feed
  • They would just interact with other instagram users, commenting, following, etc.

It seemed worth a try, but frankly I was skeptical. When they started  I was at 3,100 followers, after a month I was at 4,000 followers. But the more interesting thing is that since then my followers have grown to 4,823 followers. Some of that may have been directly from their effort but it seems like they also just helped me build some momentum that has continued after they stopped.

Now I have spent some time for a month before trying the kind of things that they were doing with less success. So some of the success was effort but some is probably that they are better at this than I am. So I could have outsourced this to some VA in the Philippines who had more time but did not have as much knowledge and I would have gotten different results.

Caveats

One thing I do like about Instagram is spending some time looking at my Instagram feed for what friends are doing or just looking at cool photos. Now that someone else has been in charge of who I follow, I have sometimes gone in and said, “why am I following that person who is not posting travel photos”. I have unfollowed some people.

This was one of the big reasons I wanted to make sure I knew the ground rules. Following someone I didn’t want to is not a big deal but posting photos would be a bigger deal and buying followers would make me deserve to be sent to some frozen level of internet hell.

Conclusion

Outsourcing somethings helps. In my case I did find that an Instagram Marketing Service was able to get more results than I could and… those results seem to have gotten me unstuck. So, what is your experience?