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Analytics – Passport Travel Marketing & PR #021

Analytics with Christopher Penn - Passport Travel Marketing and PR Podcast

Interview with Christopher Penn about how destinations and travel brands can make better business decisions by understanding their analytics.

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Christopher S. Penn is Chief Innovator of Brain+Trust Insights and an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped key fields in the marketing industry such as Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence & machine learning in marketing.

He is the author of over two dozen marketing books including bestsellers such as AI for Marketers, Marketing White Belt: Basics for the Digital Marketer, and Marketing Blue Belt: From Data Zero to Marketing Hero.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Analytics with Christopher Penn - Passport Travel Marketing and PR Podcast

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Affiliate Marketing – Passport Travel Marketing & PR #020

Affiliate Marketing with Jeannine Crooks from AWin.com (Podcast)

Interview with Jeannine Crooks from Awin about how destinations and travel brands can use affiliate marketing.

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As the Client Services Manager with Awin US, Jeannine Crooks works closely with many of their largest programs such as Viator, Etsy, eBags, and Lonely Planet. She is a frequent speaker at numerous events including Affiliate Management Days, TBEX and Affiliate Summit. Jeannine works with all types of publishers, especially bloggers, helping each to maximize their affiliate earnings. Jeannine, her photographer husband Brad, and their two Siberian Huskies live south of Denver.

Fun fact: Jeannine was the big winner on an episode of “Wheel of Fortune.”

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Affiliate Marketing – Passport Travel Marketing & PR #020

 

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passport podcast

Mobile Apps – Passport Travel Marketing & PR #019

Mobile Apps – Passport Travel Marketing & PR #019 (Podcast)

Interview with Ben Guttmann from Digital Natives Group about how to create a mobile app for today’s mobile consumer.

Ben Guttmann is co-founder and partner at Digital Natives Group, an award-winning, NYC-based digital marketing agency. Digital Natives’ works include a diverse and celebrated portfolio of projects for major brands including I Love NY, the NFL, Comcast NBCUniversal, the Empire State Building, Hachette Book Group, and others. Ben is an active member of New York’s business, technology, and civic community including roles on the boards of the LIC Partnership, Queens Community Board 2, and ExpandED Schools. Ben graduated from Baruch College, where he now also teaches digital marketing as an adjunct professor.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Mobile Apps – Passport Travel Marketing & PR #019 (Podcast)

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passport podcast

Hashtags – Passport Travel Marketing & PR #018

Hashtags – Passport Travel Marketing & PR #018 (Podcast)

Interview with Ciaran Blumenfeld from Hashtracking about how to and how not to use hashtags to promote your business in social media.

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Ciaran Blumenfeld is a creative entrepreneur & social spirit guide. She is the CEO & founder of Hashtracking.com, a social media analytics service that offers insight into hashtags on Twitter and Instagram. She’s also the publisher of the popular family lifestyle blog Momfluential.net. She has been named as one of the “15 Most Powerful Moms in Social Media” by Working Mother Magazine and has been featured in Forbes, The New York Times and Fast Company.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Hashtags – Passport Travel Marketing & PR #018 (Podcast)

 

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passport podcast

Instagram – Passport Travel Marketing & PR #017

How to use Instagram – Passport Travel Marketing & PR Podcast

Interview with journalist and influencer Jennifer Weatherhead Harrington about how to and how not to use instagram to promote your business.

With a background in journalism, fashion and beauty, Jennifer has traveled to over 60 countries and her byline has appeared in ELLE Canada, HELLO!, FLARE, FASHION, Metro News, Tiny Atlas Quarterly, Travelzoo.ca, jetsetter.com, Style at Home, HGTV.ca and more. Jennifer is a top travel expert in Canada, with regular national TV appearances on CTV’s Your Morning, The Social, CP24’s Breaking News and radio appearances.

Chris on Instagram

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

How to use Instagram – Passport Travel Marketing & PR Podcast

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passport podcast

Welcoming Disabled Travelers – Passport Travel Marketing & PR #016

Welcoming Disabled Travelers – Passport Travel Marketing & PR #016

Interview with travel blogger and writer Cory Lee about how destinations and travel companies can better tap into the market of disabled travelers.

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Cory Lee was diagnosed with Spinal Muscular Atrophy at the age of two, but that certainly has not diminished his desire to travel – wheelchair and all. He has traversed six continents and blogs about his accessible (and sometimes not so accessible) travel adventures on CurbFreeWithCoryLee.com. From trekking through the Amazon Rainforest to hot air ballooning over the deserts of Israel and everything in between, Cory shows that anything is possible with enough determination. Since starting his blog in 2013, he has gained more than 50,000 followers across social media, won the 2017 Lowell Thomas Award for Best Travel Blog, and been featured in the Los Angeles Times, Travel Channel, Lonely Planet, and more. Cory hopes to inspire others to break out of their comfort zones and start rolling around the world.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Welcoming Disabled Travelers – Passport Travel Marketing & PR #016

 

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2018 Travel Marketing and PR Survey Results

At the end of December we put out a simple question to our list of travel marketing & PR people. It had only 5 questions:

  • What did you do less of in 2017 than you did in 2016?
  • What did you do more of in 2017 than you did in 2016?
  • What will you do less of in 2018 than you did in 2017?
  • What will you do more of in 2018 than you did in 2017?
  • What will you need help with in 2018?

Here are the results (click images to enlarge):

2017

2018

Conclusions

A couple of things jump out at me from these survey results:

  • This is not good news for traditional media. More companies cut their TV spending last year that raised it. Many more companies spent less money last year on print and radio advertising in particular.  In 2018 no companies planned to spent more on Print, Radio or TV. None.
  • Press Releases also seem to be seeing a decline. I won’t miss them.
  • 2017 was great news for Facebook. Lots more people were spending money on Facebook, although is not quite as strong a trend in 2018.
  • A lot of people plan to do more video in 2018.
  • It would be interesting to know if either the Facebook ad spend or the video (much of which is probably targeted for Facebook) will be affected by the recent decision to decrease the amount of company content and the amount of video that shows up in the user’s Facebook feed.
  • The other huge trend in 2018 is content, whether it be video, influencer marketing, content marketing or blogging. Whatever you call it you have to have more content this year.
  • As a podcaster I continue to be surprised how few people think about getting into podcasting. Given how social media can easily change an algorithm and undermine your strategy. Given 25% open rate of email is considered good. The 100% deliverability and long attention span of podcast listeners is something I would not dismiss.

How does this compare with your 2018 plans?

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passport podcast

Super Bowl – Passport Travel Marketing & PR #015

Super Bowl - Passport Travel Marketing & PR #014 - Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018.

Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018.

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Leah Shah is the director of public relations for Visit Houston and Houston First Corporation. In addition to working with journalists covering the city of Houston, she helps manage the online content of the organization’s network of websites.

Previously she’s served as the Public Information Officer for the City of Austin’s Transportation Department where she led all media relations and community engagement initiatives. Prior to that, she was the managing editor for two newspapers, The Taylor Daily Press and The Hutto News, near Austin, Texas.

Melvin Tennant has been president and chief executive officer of Meet Minneapolis, Convention and Visitors Association since 2008. He’s also executive director of Sports Minneapolis which had a big hand in locking in Super Bowl 2018, the NCAA Men’s Final Four Championship in 2019 and the X Games in 2017 and 2018.

He previously served in similar capacities in Charlotte, N.C., San Antonio, Texas and Oakland, Calif. Convention and visitor bureaus.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
  • The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
  • The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

Visit Ragan.com/Awards to enter.

Super Bowl - Passport Travel Marketing & PR #014 - Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018.

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2017 / 2018 Travel Marketing and PR survey

As you wrap up with 2017 and plan for 2018, we at the Passport Travel Marketing and PR Podcast / BloggerBridge.com want to hear from you. Specifically we are looking to hear from people in Travel Marketing and/or Travel PR.

We are conducting a survey about 2017 and 2018 and how the industry is changing and yes we will share the results with you if you include an email.

We only have 5 questions in this survey. Hey, we know you are busy.

https://www.surveymonkey.com/r/FT7H85K

Feel free to share this survey with anyone else in the field.

Thanks!

Chris Christensen

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passport podcast

Pure Michigan – Passport Travel Marketing & PR #014

Pure Michigan - Passport Travel Marketing & PR #014

Interview with Nick Nerbonne from the award winning Michigan Economic Development Corporation about why they have been punching above their weight class in social media.

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As Digital Media Director, Nick Nerbonne manages social media and other digital marketing efforts at the Michigan Economic Development Corporation. When he’s not highlighting economic development projects or promoting travel opportunities in Pure Michigan, you’ll find Nick fishing a trout stream, hitting the slopes, or elsewhere enjoying Michigan’s plentiful natural resources.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Pure Michigan - Passport Travel Marketing & PR #014