Categories
BloggerBridge

Where BloggerBridge Bloggers are Located Now or In the Future

I was curious. We have been tracking the locations of hundreds of the thousands of bloggers in BloggerBridge for a while now. Probably the number one way that most connections are currently made in BloggerBridge is by companies that are watching for bloggers coming to a specific city. But, I wondered, where are the bloggers and where are they going?

So I hit the BloggerBridge database and pulled out some data. I queried for the location of all the bloggers in the present or the future and got this map:

Map of bloggers locations or plans

Where BloggerBridge Bloggers are Located Now or in the Future
where in the USA are BloggerBridge Bloggers Now or in the Future

That’s a lot of locations! That’s a lot of bloggers!

Categories
Uncategorized

Blogger Outreach – Thinking Beyond the Press Release

For Immediate Release

I have only been blogging for a little over 11 years, and my background is not traditional journalism.

But, the theory goes, a traditional journalist is paid on salary at is always looking for new story ideas to fill the many column inches of writing that are required from them. The idea behind a press release them is that you’re trying to provide story ideas for someone in need of them.

I know that there have always been good press releases and bad press releases. A good press release alerts you to a story that would be of interest to your readers. A bad press release is usually more related to the story you wish your boss wishes people would be interested in. A really bad press release is poorly written, poorly targeted, and just plain boring.

When targeting bloggers with press releases, however, there are additional issues.

Different Economic Model

In traditional journalism, the stories are supported by advertising. It’s advertising that pays journalist salaries. It’s advertising that pays for the means of production and it’s advertising that pays for editors, marketing, and office space.

Few, if any, of the bloggers that I know make their living from advertising. Bloggers tend to make their living from other jobs, other work, affiliate revenue, consulting, or their own products. I find it more common that a professional blogger has a backlog of story ideas, photos and they haven’t used, but what they lack it’s time. That is particularly true of the blogger who is living is earned from some other job.

What a press release asks for from a blogger is their most critical resource, their time. What it delivers in value, needs to be measured against that.

Different Release Long Term Value

The press release was invented in a time when most stories were written in newspapers and magazines. Both had a certain number of column inches to fill on a regular basis. The hot story today is at the bottom of the birdcage the next day. This meant that timely news was the most important.

For many if not most bloggers, the most read post on their site this week was not written this week. It may have been written years ago but continues to get search engine traffic, referred traffic and possibly even social media traffic. This means that a blogger has a bigger incentive for creating deep and valuable content than they do for creating timely content.

On my blog I am specifically not looking for any stories that will be obsolete in a week a month or maybe even in a year. That means I don’t write about sales. I don’t write about what’s happening this weekend or even in the next few months. I am much more interested in the annual festival than the new festival.

Global Audience

If you are looking for a local audience, working with a blogger is not always the right choice. The internet gives us readers, listeners and viewers around the world. My own Amateur Traveler podcast is used to teach English at Oxford University and in the German and Canadian school systems. It is also used to test English comprehension by the Thailand Foreign Ministry.

For a blogger with a national or international audience the same story that you pitch to the local newspaper might not be as valuable. A good blogger is always asking the question about what does their audience need or want. In the travel space, I have to realize that when I talk about a destination, the majority of my audience would have to fly there. That becomes a filter then for me. Is this a destination worth the cost, trouble and time to fly to?

The issue is not just relevance to the reader but also uniqueness to both the reader and to the search engine. It used to be that if the San Francisco Chronicle and the San Antonio Express both picked up and ran the same story that no one cared. In fact the wire services were even created to promote that duplication. Understand that a professional blogger is looking for a story that they can make their own.

Some Recent Press Releases for my Travel blog

I received about 50-100 press releases last week. I learned:

  • California’s state bus is officially named: “Golden State.” Seriously?
  • News about 2 horse races and 2 people races, even though in 10 years I have not written about races of any kind
  • Who the new Dean of Hospitality and Tourism is at a top school is (travel, but why do I care?)
  • That one hotel I have never heard of join a hotel group that I have also never heard of
  • News about a high tech light bulb… twice… possibly interesting but I write about travel
  • The news that Fisher Unitech has been given authorization to sell stratasys 3D printers and services in the state of West Virginia… I just marked that one as spam
  • An infographic for Star Wars (I write about travel)
  • That one company (who I don’t know and who is not in the travel space) has a new sales leaders (that I don’t care about)
  • Two new suitcases from different companies… hey that’s travel related!

Honestly some PR people seem to assume that the more that they write me the more likely I will write about their stories but I think the opposite may be true. I unsubscribe or for the most egregious mark them as spam. Yes, you can buy a list of bloggers and email them twice a week, but that doesn’t make the story more interesting.

Conclusion

If you’ve ever sent a press release to a blogger and thought it unprofessional when they respond in anger or frustration, consider also that you may not understand their profession.

Before you sent that email, did you pause and consider “what value am I bringing?”.

Categories
BloggerBridge

10 Ways that BloggerBridge makes your life better for a DMO

10 Ways that BloggerBridge makes your life better for a DMO

1) You know that you need more content for your website but content takes time to create. BloggerBridge.com will help you contact local bloggers who know about your destination. Don’t go it alone, find local allies.

2) You don’t have a huge budget to be flying in writers, bloggers, photographers. Wouldn’t you want to know of people who already have plans to visit. You might be able to get some content just for comping a night in a hotel or two or maybe just tickets to that new museum will help publicize it. Be opportunistic, make your budget go further.

3) You are traveling to a different city to meet with local press. Find out which influencers will also be in the area that day, even if they are just passing through. Multiply your efforts, get more for your travel dollars.

4) There are thousands of different bloggers you know you could work with but how are you supposed to know who has the most influence. BloggerBridge.com will help you compare bloggers side by side. Make better decisions, optimize.

5) You know that you could be doing better with your social media, but who has the time to learn. Find content creators for your next press trip who also do consulting and have them teach a half day class for you and your steak holders. Get Smarter, find help.

6) You know you could get more traffic if you had more content or better content on your website. Find content creators who you can pay to create additional content, because you have enough to do. Prioritize your time, outsource.

7) Yes, you usually tell people that your destination has something for everyone, but you know that isn’t true. Whether your target audience is families, business travelers or adventurers, you can use BloggerBridge.com to find niche bloggers to focus on the people you are looking for. Find your niche, specialize.

8) You have some great content, great! But how do you get the word out about your message. Use BloggerBridge.com to find content creators who have loads of followers. Amplify your message, socialize.

9) Those content creators you contracted to, connected with, reached out to, or hosted will probably want to work with you again. Use BloggerBridge.com to organize content creators into different lists to make your work easier next time you want to reach out. Don’t just contact content creators, collect them.

10) You are doing well, you now have a number of projects outsourced and new content coming in daily. Don’t drop the ball on what you need to do with all these moving pieces. Use BloggerBridge.com’s workflow feature to keep track of who is late or who you own a review or a check. Keep your sanity, organize.

10 Ways that BloggerBridge makes your life better for a DMO

Categories
Uncategorized

Has Your “Earned Media” Mindset Set You Up For Failure

Has Your -Earned Media- Mindset Set You

When I was a kid the world was a simpler place. There were 3 channels on the TV, people listened to drive time radio on their way to work, and drank their coffee while reading the  morning paper. The lines between public relations and marketing were simple too. PR got you “earned media”, stories in the press, and marketing bought ads on popular TV shows and magazines. The problem was not knowing what people were watching or listening to, but how much could would the ads cost.

The World Has Changed for Marketing

In case you didn’t notice, the world changed. In this two screen equipped, Tivo ad-skipping enabled, ad blocker installed, social media addicted world it is hard to get anyone’s attention. If you do get their attention they are much less likely to take your word for anything. They prefer the opinions of strangers on Tripadvisor, Yelp or Amazon reviews to anything you have to say.  Even when you find their favorite program on TV and they don’t manage to skip your ad, it is only because they were too busy on their phone to notice. What’s a marketer to do? I propose that your PR group may be your best friend, but… not the way you used to do things.

The World Has Changed for PR Too

In the good old days when the story came out a PR rep would add a clipping to their clipping book and their job was done. After all, what else could they do? It’s not like they could sell more issues of a magazine if it had a great story about their company, hotel, restaurant, product or destination. Right? And unless the article was an award like “Car of the Year” , “Best New Movie”, or “Top Beach Destination” it was unlikely that a story would influence what was happening in marketing.

But… what if you could do the modern equivalent of selling more copies of the magazine that has that great story? What if you could show stories that promote you from a “trusted voice” to your potential customers? Shouldn’t you? Wouldn’t you? You can. You should. Let’s talk about how.

Setup for Failure

Most companies I have dealt with are not setup with the assumption that their PR will be a success. Think about it. If you knew your PR would lead to great stories, what should you do in the modern world to prepare for that success? If your answer is we would keep track of the story in our clippings book, but your TV is not still showing only 3 channels, then you might want to rethink that.

Every time I create an episode of my award winning Amateur Traveler podcast about a specific destination I send an email to the tourism board that I just talked to 10,000+ people for over half an hour about why travelers should visit their destination. About half even acknowledge the email. Most don’t do anything with it. Why? Because they don’t have a plan for what to do with stories besides making a note they happened.

These are the same companies that will favorite a tweet about them, so you know they saw it, but won’t retweet it to their audience because they already had a plan for what they were tweeting today.

I actually had a destination respond to my email this week with their press trip guidelines:

  • Complimentary stays are provided at the discretion of the host hotels and are subject to availability.
  • _________ is not able to request complimentary accommodations or amenities with less than one month’s notice of proposed travel.
  • If complimentary accommodations are not available then the _________ can try to secure a media rate for the journalists. However, the _________ is not able to cover the cost of accommodations, so the cost will be passed onto/incurred by the journalists
  • _________ does not cover air travel to _________, or ground transportation within _________.
  • _________ may not be able to accommodate spouses, children and/or visitors accompanying journalists.
  • _________ policy prohibits the hosting of journalists if the primary purpose of the trip is leisure or holiday travel.
  • Meals accompanied by an _________ CVB staff member will be covered, but all visiting press should plan to pay for some portion of their meals during their visit. We will also need for you to please provide the following prior to press tour consideration:
  • Documentation of a minimum total viewership of 100,000 (the audience of one outlet, or several – only for journalists requesting comp accommodations)
  • Letter of assignment on outlet letterhead, with info on demographics, circulation, and intended scope of coverage. In addition, you can find comprehensive information online in our press kit in terms of recommendations as a great start for your coverage while you are here…

But… I hadn’t asked for a press trip and as a thank you note this left a bit to be desired. Honestly, it left me with a strong desire never to create any content about this destination again. What could they have done differently?

Plan For Success

Every company should have a plan for promoting stories, even when they didn’t write that story, and even when they didn’t even know that story was being written.

These days you can:

• Retweet! For the sake of all that is good and holy, take advantage of content that drops on your door step. Post it on Google+, twitter, Facebook, Pinterest, Instagram and that new social media network that is coming next week. If someone told you you looked pretty today, wouldn’t you tell someone?

• Include stories about you in your email newsletters

• Set aside money to boost tweets or Facebook posts. Boosting a story that someone else wrote about you will look less like an ad and therefore will more easily get through your audience’s ad blindness. Even $25 will put that story in front of thousands or more readers. Load your email list into Facebook as an Custom Audience, ready to promote to and, better yet, create a Lookalike Audience in Facebook’s Ads Manager that will help you find people just like the ones on your mailing list.

• Create PR buzz about stories. Did the story find a new hook that might  get you even more press?

Whose job is it in your organization to take advantage of the great stories that PR will get you?

Conclusion

The old model where PR and marketing are not coordinated is an out-dated model. Some of the best “advertising” for your company is being written by your friends in traditional and online media. Take advantage of it!

Earned Media Mindset

Categories
BloggerBridge Content for Bloggers

Bloggers – Updating Your Schedule the Easy Way

TripIt

Last Summer my wife and I and planned a trip to Washington D.C. We bought our airline tickets and the next day I received an email from a BloggerBridge customer that wanted to know if I wanted to take a guided tour of the Air and Space Museum in exchange for a blog post. I am a huge (space) nerd so I did and we had a great time.

But… how did they know? I had not gone into BloggerBridge and added that trip to my schedule. Instead, my BloggerBridge account is connected to my account at TripIt.com. When I book a trip I just forward the confirmation emails to plans@tripit.com and TripIt keeps track of my trips. This can work even with a free TripIt.com account. Every day in the wee hours of the morning BloggerBridge connects to TripIt and sees if I have new trips scheduled. If it finds some it updates my schedule and then sees if any company is looking for bloggers coming to that city.

Could we make it any easier?

To tie your BloggerBridge account to TripIt click on the schedule tab on your blogger profile and click on “Authorize TripIt”.

Categories
BloggerBridge Working with Bloggers

Reaching Bloggers – Getting The Word Out With Opportunities

AirBerlin wanted to take 5 bloggers on a press trip to Düsseldorf. JayWay Travel has an apartment in Prague they can let bloggers stay in. Great. So now what?

Solution

Even when you have something great to offer you still have to get the word out. So you work with a PR firm or you try and collect an email list of bloggers… somehow. Or you ask around. Spending more than a thousand dollars to a PR firm is the way most companies solve this problem.

BloggerBridge – Opportunities

What AirBerlin did instead was open a BloggerBridge Lite account and advertise an opportunity. Bloggers could sign up with a one click apply button and AirBerlin received all the bloggers via a list that they could sort in most of the same ways as the search feature. Which bloggers had the most Instagram followers, page views, twitter followers. They had 210 bloggers apply within a week. All this without collecting spreadsheets of stats, emailing for Google Analytics, etc.

If you get too many bloggers you can add a user filter and the opportunity will only be visible for certain types of bloggers, bloggers with x many followers, bloggers who have at least y page views, etc.

BloggerBridge.com Opportunities

BloggerBridge.com

Categories
BloggerBridge

Problem: You Have Limited Travel Budget but You Don’t Know Who is Nearby

When we created BloggerBridge, we created it to make our lives easier and yours. We kept running into a series of problems and thought, there must be a better way.

Problem: You Have Limited Travel Budget but You Don’t Know Who is Nearby

The email invited me to visit their resort this weekend. That all sounds well and good but the resort was on the end of Long Island and I was in California. No, they weren’t offering to fly me to their destination. They didn’t have a budget for that. What they had were empty rooms.

Solution

You do what this hotel did. You email everyone you can and hope some of them will be in the area. This is not a great solution but I see companies doing it everyday. Hotels, restaurants, day tours and local tourism boards contacting people all over the country and hoping to reach the right people. It is a great way to get your email on a spam list.

You search the web or the internet for people blogging about your city. The problem is that if you do find people you are likely to send this email:

“I see you just went to ______, I wish I had known you were going to be in town because I would love to have you ______. Let me know the next time you are in town”.

BloggerBridge.com schedules

BloggerBridge Solutions

BloggerBridge Location Search

With BloggerBridge Lite or Premium you can create a location search and we will let you know when bloggers and other content creators are planning a trip to your city… or to the nearby city.

So instead of the “next time you are in town letter” you can have this:

  1. My wife and I decided to travel to Washington D.C., we booked a flight
  2. I emailed my flight confirmation to plans@tripit.com which created an itinerary in TripIt.
  3. Every night BloggerBridge contacts TripIt and updates the schedule for bloggers who have associated their TripIt profile with their BloggerBridge profile.
  4. When a blogger schedules a new trip (either manually or through TripIt as I had) BloggerBridge looks through the location searches. In my case it found City Wonders who had a location search for Washington D.C.
  5. City Wonders received an email with a link to my profile and a brief description of me.
  6. City Wonders contacted me and offered me a free tour of the Air and Space Museum in exchange for a blog post. I got a great tour. They got the word out about their product without having to pay my airfare from California to Washington D.C.

If you get too many emails from BloggerBridge you can add a user filter to only be notified for certain types of bloggers, bloggers with x many followers, bloggers who have at least y page views, etc.

Categories
BloggerBridge

Problem – You Need Good Content – How Bloggers / BloggerBridge.com Can Help

When we created BloggerBridge, we created it to make our lives easier and yours. We kept running into a series of problems and thought, there must be a better way.

Problem: You Need Good Content

He worked for a well-known travel company, he worked with their partners and he had a problem. Google had changed their algorithm to punish people who published bad content. Some of his partners had literally lost half of their traffic over night. Millions of dollars of revenue had gone away because someone had saved money by buying content on the cheap from overseas writers with bad english skills writing about destinations they had never seen. He wanted to find good content creators.

Content is increasingly important. People are skipping the ads on their TVs… if they watch TV at all. Newspapers and magazines are losing subscribers. People are spending more and more time on the internet from their desktops and their phones. And your content is competing with everyone’s content. It had better be good. You might want to get help.

Solution

If you want to connect with bloggers, it’s not that hard, you just need some time. Start by searching in google for particular keywords. Look for phrases like “top travel bloggers” or “top food bloggers”. Collect a set of blogs and task an intern with tracking down the contact info for all these bloggers, track down how many followers they have on particular social networks and contact them to find out their traffic and would they like to work with you. Of course if you need someone who is located in a specific city or will be in a particular place, that’s not as straight forward.

BloggerBridge.com screenshot

BloggerBridge – Search

BloggerBridge Premium offers search of our database of content creators. That search is more effective as you will only be searching blogs and specifically a database of bloggers who are looking to work with companies. Not all bloggers are. Bloggers can specify what type of work they do, which can save you a step. Also your search results will provide you with all the blog’s stats. Many of the bloggers have also made things simpler for you by adding samples of their work.

You can do searches like:

  • food bloggers who accept guest posts
  • adventure travel bloggers located in New York
  • business bloggers who will be in Chicago on May 3rd
  • parenting bloggers who have a lot of Pinterest followers (or twitter, Google+, Facebook, instagram, youtube, or a certain Klout score)
  • blogs with the word ‘ski’ in the description
  • food blogs in Spanish
  • bloggers with good SEO value (Moz Domain Authority), or who started blogging more than 5 years ago, or who have at least 10,000 page views a month
Categories
Uncategorized

TBEX Europe 2015 Bloggers Report

One of the uses of BloggerBridge.com is to facilitate speed networking at conferences like the recent TBEX Europe 2015 in Lloret de Mar in Costa Brava in Spain. This report gives you some idea of the blogger attendees at the conference.

Not all of the attendees who are bloggers who are eligible for speed networking take part, but enough do to get an interesting picture of the attendees. All numbers below except the total count of bloggers and blogs come from the 254 bloggers who took the time to fill out their profile.

The other thing to be aware of is that the country report is what country the blogger has expressed as their home base. This gets tricky with travel bloggers as they move around a lot. So some “US” bloggers are based in Spain, Vietnam, etc. and some “UK” bloggers in France, the U.S., etc.

Bloggers 446
Bloggers with profiles 254
Bloggers with Schedules 147
Blogs 499
Gender – Male 61
Gender – Female 183

Screen Shot 2015-05-08 at 3.42.58 PM

Ages
20 1
21 0
22 1
23 3
24 4
25 5
26 9
27 6
28 9
29 17
30 5
31 9
32 16
33 11
34 6
35 7
36 5
37 7
38 3
39 2
40 8
41 6
42 0
43 2
44 2
45 3
46 0
47 5
48 1
49 1
50 5
51 1
52 4
53 5
54 2
55 1
56 2
57 2
58 1
59 0
60 4
61 4
62 1
63 0
64 1
65 0
66 0
67 1
68 0
69 0
70 1
Social
Twitter Followers 2768390
Facebook Likes 1402061
Google+ Followers 5513470
Instragram Followers 659440
Pinterest Followers 973995
Blogs with Tags 221
Tags
Travel 201
Travel > Adventure 119
Travel > Arts & Culture 109
Travel > Culinary 104
Travel > Photography 103
Travel > Luxury 86
Travel > Solo 81
Travel > Women’s Travel 79
Travel > Budget 76
Travel > Backpacking 62
Travel > Walking Tours 62
Travel > Couples 61
Travel > Hiking 59
Travel > Eco-Travel 57
Travel > Flashpacking 51
Travel > Spa Vacations 44
Travel > Family-Friendly 41
Travel > Cruising 40
Travel > Hostelling 39
Travel > Voluntourism 31
Food and Drink 27
Travel > Bicycling 21
Arts & Entertainment 19
Travel > Business Travel 19
Society & Culture 12
Food and Drink > Restaurants 10
Travel > Wedding Destinations 9
Travel > Consumer Issues 9
Food and Drink > Recipes 9
Food and Drink > Food Photography 8
Food and Drink > Wine 7
Food and Drink > Regional / Ethnic Cooking 6
Food and Drink > Food Product Reviews 6
Arts & Entertainment > Art 6
Food and Drink > Beer 6
Parenting 5
Travel > People with Disabilities 5
Arts & Entertainment > Photography 5
Fashion/Style 4
Technology 4
Business 4
Society & Culture > Pop Culture 4
Travel > LGBT 3
Society & Culture > Current Events 3
Education 3
Food and Drink > Special Diets 3
Business > Marketing 2
Food and Drink > Cocktails 2
Technology > Mobile Web Technology 1
Technology > Apps 1
Arts & Entertainment > Music/TV 1
Arts & Entertainment > Sports 1
Business > Entrepreneurship 1
Business > New Media/Social Media 1
Religion & Spirtuality 1
Politics 1
Countries
US 114
GB 58
ES 55
Unknown 44
DE 20
NL 20
CA 20
IT 18
FR 11
AU 9
IE 6
CH 6
TR 5
BE 5
CZ 5
NZ 4
BR 4
PT 3
AE 3
AT 3
ZA 3
GR 3
DK 2
HU 2
MA 2
MT 2
KE 1
CY 1
SK 1
BG 1
ID 1
RU 1
HR 1
FI 1
TT 1
NO 1
SI 1
LT 1
BZ 1
PL 1
EG 1
PR 1
MX 1
AZ 1
ER 1
Categories
Working with Bloggers

Get Started Working with Bloggers

getting started working with bloggers

This is the year you are going to start working with bloggers and other influencers, at least that was your New Year’s resolution… of course that was last Year’s resolution also. The problem is where do you start? Let me propose a simple way to get started.

Before The Chase Begins

When I was a kid I had a dog that chased cars but I was never convinced he had thought this through. What was he going to do with a car of he ever caught one? Many destinations begin working with bloggers with no better plans that Fideaux had. So before you start answer these two questions?

1) What are you trying to accomplish?
2) What kind of value can you provide to bloggers?

Goals

There are many goals that blogger / influencer outreach can help you address:

1) Do you need content for your website or more links to it to try and get more search traffic?
2) Do you want more content about your destination elsewhere on the web for marketing?
3) Are you trying to build your presence on Social Media?
4) Are there specific audiences that you need help reaching?
5) Are there specific messages you are trying to get out?
6) Are there misperceptions about your destination that you want to correct?
7) Are there regions or countries where you want to target your message?

You don’t need to know the answer to all of those questions yet, but pick one that you want to make progress on to get started.

Quid Pro Quo

Bloggers have the same need to eat on a regular basis that you do so the question they will have about visiting your destination vs another one is what is in it for them. What do you have to offer? Your budget is limited and you want to get the most of of what you spend.

Here are some questions to ask:

1) Can I provide payment?
2) Can I provide accommodations?
3) Can I provide some other savings like a museum pass or a transit pass?
4) Is there value I can bring that won’t cost me money?
5) Are there partners I can work with?

The White House wanted to motivate travel bloggers at the recent Travel Blogger’s Summit to get out the story of the advantages of studying abroad. The problem is that they had no budget at all for this effort. So first they worked with other sponsors who also wanted to reach out to top travel bloggers like Hostelling International and Turkish Airways. Hostelling International offered to put up the bloggers for a night, Turkish Airlines sponsored a party. They offered a chance to meet with people like the White House Chief of Staff and a tour of the White House. For the 10 bloggers who promoted their message the most on social media they invited them back to the White House for a special one on one tour including a peak in the Oval Office. This cost them time, for sure, but no money.

So what can you do? You can promote the posts they write for sure, but that is just table stakes. Can you give a blogger a free walking tour? Can you connect them with a hotel sponsorship.

If you wanted to buy a sponsored post on a blog that can easily cost $100-500 depending on the audience of the blog, so consider what you can provide that will have that kind of value.

Then what?

When a destination starts to work with bloggers it may start with a media trip but that can be an expensive way to get started. BloggerBridge.com just started selling a Lite version of their product ($200 / year) that will let you:

1) Be notified when bloggers are coming to one specific city (either yours or that popular tourist destination nearby). If you know when bloggers will be in your area you can reach out to them and not have to spend your budget on plane tickets which can help your budget go further. Why keep sending those “If I had known you were in the area…” emails?

2) List an opportunity for bloggers. For example, if you decided above that you could provide a night’s lodging then you can advertise that in exchange for a blog post on your destination (for either your blog or theirs, depending on your goals) then you can put them up. Or maybe you just offer a museum pass publicly, but if you see someone who has a big following is interested you can sweeten the pot. The system also let’s you filter which bloggers will see your offer by traffic numbers, social media followers, blog topic, years of blogging etc. You can use this if you find you are getting too much interest.

Whether you have a great experience or a less stellar one, you can also review and rate bloggers so that other DMOs will know who are the best people to work with.

Influencer outreach, blogger outreach can be useful to help you meet your goals. It does not have to be complicated and the best way to learn it is to start today.

first published at Working with Bloggers and Influencers for Destinations