Category: passport podcast

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Running Great Press Trips – Passport Travel Marketing & PR Podcast Episode 8

Running Great Press Trips - Passport Travel Marketing & PR Podcast Episode 8

Interview of Angie Orth from Angie Away Media about running great press trips:

  • What to do before the trip, during and after the press trip
  • Is a press trip the right thing to accomplish your goals

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Angie Orth is works both sides of the media fence as a freelance publicist, journalist, digital strategist, travel & lifestyle blogger and influencer. After a decade at PR agencies, representing chicken farms, peanuts, acne medicine, DMOs, airlines, theme parks and cruise lines, she left it all behind to explore the world and to write about it on her blog — AngieAway.com.
Angie is a sought-afterspeaker on topics such as social media behavior and Planning the Perfect Digital Press Trip.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Running Great Press Trips with Angie Orth - Passport Travel Marketing & PR Podcast Episode 8

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passport podcast Working with Bloggers

Vetting Influencers – Passport Travel Marketing & PR Podcast Episode 7

Interview of Dalene Heck from Hecktic Media about how to choose the right influencers for a campaign. Break out your spreadsheets, and let Dalene add some rigor to the process.

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Dalene and Pete Heck run Hecktic Media Inc. which works with some of the world’s best new media talent to create highly influential and inspirational campaigns for destinations and brands.

Dalene holds a Bachelor of Commerce degree and Pete is a Bachelor of Management graduate. They both spent about ten years in their respective fields before co-founding Hecktic media in 2013. They were named National Geographic Travelers of the Year in 2014.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

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passport podcast

PR Agency Life – Passport Travel Marketing & PR Podcast Episode 6

PR Agency Life - Passport Travel Marketing and PR Podcast Episode 6

Interview of Angela Berardino from Turner PR about PR agency life in the travel space: retention and training, crisis management, client management and creativity.

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Angela Berardino is a Chief Strategy and Integration Officer at Turner PR, where she oversees strategic public relations, brand collaboration and digital integration oversight for domestic and international tourism offices, hotel brands, and tour operators. Previously, she served as a Senior Communications Manager at Visit Denver. Angela holds a degree in International Relations from Tulane University, sits on the board of the Society of American Travel Writers and travels roughly 87 weeks a year.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

PR Agency Life - Passport Travel Marketing and PR Podcast Episode 6

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passport podcast

Newspaper Travel Editors – Passport Travel Marketing & PR Episode 5

Interview of Spud Hilton of the San Francisco Chronicle about the shrinking world of newspaper travel editors. (Podcast)

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Interview of Spud Hilton of the San Francisco Chronicle about the shrinking world of newspaper travel editors.

Spud Hilton is the Travel Editor of the illustrious The San Francisco Chronicle, where he has written about, reported on and been hopelessly lost in destinations on six continents. While many media outlets are publishing less and less of it, Spud has been a tireless and outspoken advocate for great travel storytelling that entertains, inspires and transports readers.

Spud has earned 11 Lowell Thomas Awards from the Society of American Travel Writers Foundation.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Interview of Spud Hilton of the San Francisco Chronicle about the shrinking world of newspaper travel editors. (Podcast)

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passport podcast

Airline Magazines – Passport Travel Marketing & PR Episode 4

Sarah Elbert of Delta Sky Magazine

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Interview of Sarah Elbert of Delta Sky magazine about the world of airline magazines.

Sarah Elbert is the executive editor of Delta Sky magazine, the most-read in-flight magazine in the world, with 5.8 million monthly readers. She assigns and edits feature stories on travel destinations, compelling businesspeople, trends and is responsible for the magazine’s overall editorial quality.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Interview of Sarah Elbert of Delta Sky magazine about the world of airline magazines (Podcast)

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passport podcast

Content Marketing – Passport Travel Marketing & PR Episode 3

Content Marketing with Michael Collins of TravelMedia.ie – Passport Travel Marketing & PR Episode 3 (Podcast)

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Interview of Michael Collins of TravelMedia.ie about creating a content marketing strategy in the travel space.

TravelMedia.ie is a specialist travel PR, marketing, events, social media and communications company – working with tourist boards, airlines, tour operators, travel agents and other travel specialists, exclusively in the Irish market.

Michael has worked in the travel and media industry since 2001. During this time he has worked as a travel journalist, editor and publisher (Backpacker, Abroad & Irish Business Traveller magazines).

He has worked in television and radio as a presenter and travel expert and he sits on the International Advisory Committee for the French Tourist Board.

Michael is a regular speaker at travel and media conferences – Travel Centres, DMX, Worldchoice, TBEX. 2015 Michael was the keynote speaker at TBEX Costa Brava.

Google Analytics graph mentioned in the episode.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Content Marketing with Michael Collins of TravelMedia.ie – Passport Travel Marketing & PR Episode 3 (Podcast)

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passport podcast

Hotel PR Today – Passport Travel Marketing & PR Podcast Episode 2

Hotel PR Today - Passport Travel Marketing & PR Podcast Episode 2

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This episode of the Passport Travel Marketing & PR podcast features an interview with Allison Sitch from Marriott about hotel PR: what it is like today and how it has changed.

Allison currently leads the public relations strategy for the hotels of the Americas. Focused on supporting continent business objectives, elevating the Marriott International portfolio of 30 hotel brands, driving destination messaging to drive interest to 35 countries and 4,700 hotels. Oversees consumer public relations that promotes retail promotions and strategies in addition to loyalty programs, digital, technology and marketing innovation, buzz marketing partnerships and original content that drives consumer opinion. Responsible for successful development and execution of strategic consumer public relations from Canada, down through North America, the Caribbean and South America.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.comand AmateurTraveler.com

Hotel PR Today - Passport Travel Marketing & PR Podcast Episode 2

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passport podcast

Social Media Marketing – Passport Travel Marketing & PR Podcast Episode 1

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This first episode of the Passport Travel Marketing & PR podcast features an interview with Tim Anderson of Marginal Boundaries about social media marketing and creating a social media strategy in the travel space.

Tim works as a brand consultant, advertiser, publicist, photographer, videographer, freelance writer, social media manager, strategist, and marketer, in both English and Spanish through his brand Marginal Boundaries.

Tim has been traveling since 1999 and traveling full-time as a location independent digital nomad since 2008. He has lived in Bulgaria, Colombia, Mexico and the United States.

We talk about the difference between just getting an intern to handle your social media and actually creating an intentional and appropriate social media strategy. In the travel space, selling something like a 2 week long cycling tour is very different from selling a t-shirt. Travel does not tend to be an impulse buy and this has to inform your social media strategy.